
Social Media Takes Center Stage In B2B Buying — Even In The AI Era
Generative AI may dominate headlines, but when it comes to business buying, social media is shaping the journey in powerful ways.

Generative AI may dominate headlines, but when it comes to business buying, social media is shaping the journey in powerful ways.

As the events industry continues to undergo rapid transformation, Cvent’s recent acquisitions of ON24 and Goldcast signal a strategic shift toward deeper.

Koivo/Ikon Images The Research The authors conducted a survey of 259 global companies from 2022 to 2023 and interviewed CxOs at four large enterprises.

To deploy AI safely and profitably at scale, CIOs must cut through AI hype and focus on IT capability maturity. CIOs are drowning in AI market hype.

The (AI) Butler Did It If you hang out in the same corners of the internet that I do, chances are you’ve seen Clawdbot, the AI butler in action.

If you’re leading a design or research function and navigating the impacts of AI on the way you work — we want to talk to you! Our goal is to uncover current.

Forrester’s 2025 State of AI survey of 1,400 global decision-makers shows rapid AI adoption—but slow progress on governance, security, and financial impact.

From Prediction to Reality: B2B Fintech Brex Acquired By Capital One.

Carolyn Geason-Beissel/MIT SMR Getty Images Crisis leadership is often cast in terms of people displaying extraordinary power, influence, charisma, and.

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