Forrester’s Digital Success Benchmark And How Leaders Should...
Organizations need digital metrics to track the success of their digital strategy.
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Can Customers Find Your Brand? Marketing Strategies for AI-Driven S...
Carolyn Geason-Beissel/MIT SMR Getty Images AI platforms have already upended online search in the first few years they’ve been available, and businesses were.
GenAI Is Redefining The Innovation Lifecycle And Related Consulting...
Generative AI is transforming the innovation consulting market; it enables new operating models and accelerates the shift from experimentation to large-scale.
Five Privacy Trends To Consider For Data Privacy Day 2026
Happy Data Privacy Day! In honor of the day, we’re highlighting five key trends that will determine the data privacy agenda for the year ahead.
The Top Trends Shaping The AR Automation Ecosystem In 2026
Why are leading organizations investing in Account Receivable (AR) automation solutions now? Over the past few years, AR has evolved from a back-office billing.
Championing B2B Marketing Strategy To Help Clients Grow: Meet Mark...
I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy.
Unlock Collaboration at Scale: Workshop Design And Facilitation Is...
Great workshops don’t happen by accident.
Weaponized Insiders Can Result In Big Consequences
The US Treasury Department recently announced that it is cancelling all of its contracts, reportedly valued at $21 million, with technology provider Booz Allen.
Announcing The Forrester Wave: Experience Research Platforms, Q1 2026
We evaluated eight top experience research platforms across 31 criteria for current offering and strategy.
Pay For The Tractor, Not Just The Farmer: The New Services Pricing...
The age-old habit of paying providers for only their time does little to motivate them to do anything other than jack up the hours.