Salesforce vs. HubSpot: The CRM Showdown
An insider briefing on the evolving CRM landscape, focusing on Salesforce's struggles and HubSpot's growth.
Collection
Posts
Five Findings About Today’s Market and Competitive Intelligence Pro...
Our recent survey of 21 organizations reveals a familiar tension: Intelligence teams remain lean, yet their remit spans an expanding universe of stakeholders.
How HCLTech Won Forrester’s Program of the Year Award — And How You...
B2B marketers face growing pressure to produce content that truly connects with buyers.
TikTok Seals The Deal With New US Joint Venture
On January 22nd, the primarily American‑owned TikTok USDS Joint Venture LLC finalized a deal with ByteDance to create a new US TikTok.
How successful marketing teams are optimizing performance in 2026 (...
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks.
Agentic Commerce’s Success Centers On Overcoming Key Frontier...
Google and OpenAI Are Racing For Platform Advantage Google entered the agentic commerce race at NRF last week, announcing the Universal Commerce Protocol (UCP).
Beyond The Robots: What CES 2026 Really Means For Digital Workplace...
I kicked off 2026 by attending CES for the first time, and I can confirm everything youve heard about this event is true. CES is massive. Its sprawling.
When A Crisis Hits, Too Many B2B Companies Aren’t Ready
Crises are no longer rare, one-off events.
Mastering An Effective Executive Tabletop Exercise: Deriving Maximu...
So, you’ve decided to run an executive tabletop exercise and pulled off the herculean feat of getting it scheduled.
AI In B2B Digital Commerce: The Fast Lane Is Open — Are You Ready T...
AI has moved from hype to practical impact in B2B digital commerce, with real gains coming from proven use cases that enhance customer experience and.