Navigating the Conversational AI Landscape: Trust and Innovation
Understand how leading vendors balance rapid innovation with trust in the evolving conversational AI space.
Archive
Archives
Browse all published articles grouped by year.
2026
Verticalization: Rethinking Your GTM Strategy
Explore the nuances of verticalization in your go-to-market strategy, backed by recent buyer insights.
The ROI of Answer Engine Optimization in 2026
How AI search is reshaping marketing strategies and conversion rates.
SEO Metrics Revisited: The Rise of Technical SEO in a Changing Lands
Examining the unexpected impact of Google's latest algorithm update on SEO metrics and strategies.
The New SEO: Why Generative AI Is Redefining Content Strategy
Generative AI is reshaping SEO, and operators must adapt to maintain visibility and engagement. This article explores the implications and actionable steps t...
How HubSpot Became the #1 CRM in AI Search
HubSpot's innovative AEO strategy led to a 75% increase in organic AI-driven leads. Learn how to replicate their success.
The Rise of AEO Rank Trackers: A New Era for Brand Visibility
Understanding AEO rank trackers is essential for brands looking to maintain visibility in an AI-driven landscape.
Leveraging AEO: The Strategic Shift Every Brand Needs to Make
AI tools like ChatGPT are reshaping search traffic. Discover how to adapt your strategy to capture this new wave of customers effectively.
Adapting to AI-Driven Search: Strategies for Visibility
Explore the necessity of shifting SEO strategies to adapt to AI-driven search results and how to effectively leverage HubSpot's new optimization tool.
Navigating AI Search Visibility with the FSA Framework
Understand how to optimize your content strategy for AI search visibility using the FSA framework.
The Hidden Risks of Autonomous Prospecting
A critical look at the reality of autonomous AI agents in sales, revealing misconceptions and the importance of human oversight.
Your Customer Advocates Are Not Your Crisis Communications Plan
Tempting as it might be to turn to loyal customers, scrambling customer advocates is not a responsible crisis communications strategy.
The Cloud Landscape Shift: Azure's Rise and AWS's Challenge
Microsoft Azure's growth is reshaping the cloud market, challenging AWS's long-standing dominance. Operators must adapt their strategies now.
The Social Media Identity Crisis
Exploring the mental health impact of social media on today's youth and what businesses can do about it.
Navigating Trust in the Age of AI: Insights from CX Forum West
Discover key insights and strategies for B2C marketing leaders at Forrester's CX Forum West, focusing on building trust amidst rising consumer skepticism.
What Marketing Leaders Should Not Miss At CX Forum East
At Forrester’s CX Forum East in New York City, B2C marketing leaders will gain new strategies, frameworks, and advice for earning loyalty and trust.
B2B Summit North America: Redefining Networking
Explore how B2B Summit North America is transforming networking from a side benefit into a core event experience, fostering meaningful connections among atte...
The Mindset Shift in Negotiations
How a simple reminder of your choices can dramatically improve negotiation outcomes.
The New SEO Playbook: Adapting to AI-Driven Search
AI is reshaping search dynamics. Learn how to adjust your keyword strategy for the new landscape.
Project Glasswing: A Game-Changer in Vulnerability Discovery
Anthropic's Project Glasswing revolutionizes vulnerability discovery through automation, challenging traditional security paradigms and impacting roles acros...
Context Graphs Are A Convergence, Not An Invention
ServiceNow's Context Engine signals a critical shift in enterprise decision-making, but it's not a new concept; it's a culmination of decades of work.
Evaluating Sensitive Data Discovery Solutions
A look into the current landscape of sensitive data discovery tools, focusing on the importance of accuracy, integration, and the trade-offs involved.
Customer Success Enters The Agentic Era
Customer success teams must evolve to leverage AI effectively, moving from reactive to proactive operations with Gainsight's new Model Context Protocol.
IBM and the Converging Forces Reshaping Enterprise AI
IBM is betting on digital sovereignty and agentic AI but many companies underestimate the complexity involved in operationalizing these concepts.
Agentic Payments: The Stablecoin Revolution
Japan's approval of stablecoins is setting the stage for a major shift in B2C commerce. Companies must adapt or risk losing relevance.
Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Ada
AI Overviews are changing how people interact with search results. Find out how user behavior is shifting and how advertisers are adapting their strategy.
When Cyber Insurance Meets Cyber War: Coverage Becomes Conditional
Lloyd's of London has tightened cyber insurance policies amidst geopolitical tensions. Companies must reassess coverage to avoid being under-protected.
Anthropic's Pricing Shift: The Future of AI Tools
Anthropic's recent decision to charge for third-party AI tools like OpenClaw signals a significant shift in operational costs for businesses relying on AI. T...
CISOs Have Plenty Of Work To Do In An AI-Driven Future
As AI becomes more embedded in the enterprise, firms can no longer settle for “secure enough.” Learn how AI is redefining the CISO role.
HP's Shift to a Future-of-Work Platform
HP is redefining productivity by pivoting from hardware to a future-of-work platform that integrates edge AI and orchestration.
The AI CMO: Growth Accountability Gets Next-Level
AI isn’t ending the CMO role. It’s reshaping it by hard‑coding growth accountability into how marketing operates.
The Real AI Race Isn't About Models or Data. It's About Context.
Discover why the real challenge in AI isn’t just about models or data but about the context that drives actionable insights.
The AI-Driven CIO: Redefining Governance and Outcomes
AI is transforming the CIO role from technology overseer to outcome governor, requiring new frameworks for accountability and collaboration.
Rethink Responsibility in the Age of AI
Leaders must shift from assigning blame to building shared narratives of accountability into day-to-day operations.
Embracing AI in SaaS Marketing: The Shift to AEO Strategies
Explore the necessity of transitioning from traditional SEO to AI-optimized content strategies in the rapidly changing SaaS landscape.
Banks Are Leaving a Billion-Dollar SMB Segment on the Table
Small business has changed, but banking hasn’t. Outdated systems are misreading new economy SMBs and handing the relationship to competitors
Project Glasswing: Redefining Vulnerability Management
Anthropic's initiative with tech giants aims to secure software against AI-driven threats, fundamentally changing how we approach vulnerability management.
Shifting the Marketing Attribution Paradigm
High-growth companies are abandoning traditional marketing attribution models in favor of multi-touch and marketing mix modeling. This shift is shaping the f...
Reinventing B2B GTM Strategies with Data
Explore how B2B companies can leverage data to refine their go-to-market strategies and avoid common pitfalls.
Bye Bye Birdie: The Rise And Fall Of Allbirds
Allbirds, once a darling among direct-to-consumer brands, hits rock bottom.
Gain Consumer Insight With Generative AI
Large language models are transforming marketing research by enabling faster, cheaper insights through digital twins.
Loop Marketing: The Future of Customer Engagement
An examination of Loop Marketing versus traditional marketing and why adapting to this model is crucial for modern businesses.
The Untapped Power of Marketing Forecasting
Explore why 70% of marketers are missing out on the growth benefits of marketing forecasting, and how even small companies can leverage simple models for sig...
Bridging the AI Gap: How Companies Can Enable Practical Use
Explore the disconnect between AI adoption and practical application in organizations, and discover actionable strategies for improving AI integration.
The Expanding Universe of GRC for AI: Key Questions from Technology
The further you look into how your organization actually uses AI, the faster the GRC problem accelerates beyond your current frameworks.
Why B2B Marketing Plans Fail and How to Fix Them
Marketing teams waste 25% of their budgets due to execution issues. Learn how a marketing plan of record can stop this.
Why Buyers Are Skeptical of AI Content
With 68% of buyers questioning AI-generated content, the need for credibility in marketing has never been greater. Learn how to adapt your content strategy t...
Reinvent Buyer Personas And Journeys Using The Power Of AI
B2B leaders have spent years refining buyer personas and journey maps. Yet many of these artifacts still sit on slides and are disconnected not only from how...
Call For Entries: 2026 Forrester Global Technology Awards
Forrester is now accepting nominations for its annual global Technology Awards, dedicated to recognizing high-performance organizations.
Disintegrating the Org Chart: ServiceNow’s Jacqui Canney
Jacqui Canney discusses how ServiceNow is revolutionizing AI integration by prioritizing human capital and change management.
Zero-Click Searches: What Every Marketer Needs to Know
The rise of zero-click searches is reshaping marketing strategies. Discover how to adapt and thrive in this new landscape.
The Shift from DSPs to Omnichannel Ad Platforms
Why brands are moving away from demand-side platforms to omnichannel solutions.
Beware the Magical 2-Person, $1 Billion AI-Driven Startup
Retain Healthy Skepticism When Faced With AI Miracles. AI Isn’t Magic. Exercise Your AIQ When Evaluating These Stories.
Stop Treating Technical Debt as Just a Cost
Murray Cantor's insights on reframing technical debt as a liability can unlock strategic opportunities for innovation.
The Intelligence Gap: Why Your GTM Strategy is Failing
A shocking 80% of companies lack confidence in their market intelligence. Here's why that matters and what to do about it.
The Hidden Cost of Generative AI: Why Learning is Key to Competitive
Generative AI has revolutionized output generation, but the true value lies in how organizations learn from those outputs. Here's how to maximize that potent...
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
Profound vs AthenaHQ AI for AEO: Compare coverage across 10+ engines, real prompt data, and CRM integration depth to choose the right platform for your team.
Navigating the Automation Landscape: Choosing Tools That Work
A practical guide on selecting workflow automation tools, highlighting common misconceptions and offering actionable steps.
AI-Generated Content Is Stealing Organic Traffic
AI Overviews are cutting organic traffic significantly, with drops of 15-60% reported. Businesses relying on SEO must adapt quickly to avoid losing visibility.
AI-Driven Email Personalization: The Revenue Driver You Can't Ignore
Explore the shifting landscape of email personalization driven by AI, focusing on how companies like HubSpot and Mailchimp are adapting to these changes, and...
Unlocking Strategic Clarity: The Value of Analyst One-on-Ones
Explore how analyst insights can sharpen decision-making for B2B leaders at Forrester's B2B Summit, especially in a crowded data landscape.
The Real Reason Journey Mapping Stalls — And The Certification That
Journey mapping alone isn’t enough. Discover how CX leaders move from insight to impact with journey management — and certification at CX Forum East.
Why Loyalty to One Company is a Career Trap
Exploring why job-hopping leads to better financial outcomes than loyalty.
Meet Jess Lloyd: Forrester’s New Principal Analyst Covering Consumer
Meet Jess Lloyd, Forrester’s new principal analyst making sense of constant consumer change for B2C marketing executives.
RSAC Innovation Sandbox 2026: Two Sides Of AI On Display
The RSAC Innovation Sandbox finalists control AI systems and mitigate AI risks to help security teams work efficiently.
Inside The Elite And Team Advantage Experiences At B2B Summit North
Bringing a team to B2B Summit North America? Learn how Elite and Team Advantage Experiences help teams align faster and get more value onsite.
AI Is Forcing A Rethink Of Application Architecture — And That’s A G
AI pressures some long-standing application architecture assumptions and rewards organizations that double down on others.
The Shifting Market of Autonomous Testing
A look into the evolving state of autonomous testing platforms and what it means for enterprise users.
Agentic Development Security: Why AppSec Needs A New Operating Model
Agentic development security treats security decisions as autonomous, policy-driven actions, not just alerts handed to overburdened teams.
Power Growth With Synthetic Data — Lessons From Qualtrics X4
Synthetic data can power growth strategy. Practical guidance for operators and marketers.
Job Pivots in the Age of AI: Lessons From Mike Mulligan and His Stea
The 1939 children’s story has relevant lessons on labor disruption and job adaptation for today’s AI-impacted workforce.
How AI improves email deliverability beyond send times
A guide to AI-powered email deliverability optimization, how it applies to content, reputation, list quality, and timing — and which platforms support those...
Most Marketing Metrics Are Misleading. Here’s What Leaders Measure I
Dashboards often show impressions, clicks, and engagement, but these numbers can be misleading. Find out how to measure the right metrics for your brand.
The New Marketing Playbook: Why TikTok Is a Game Changer
Marketers must adapt to rising SEO costs and TikTok's explosive growth. Here's how to shift your strategy effectively.
The Best Customers to Study When Scaling Into a New Market
When expanding to a new market, select initial users wisely: They can provide crucial feedback that drives expansion.
Mastering Crisis Management
Understand how leading companies navigate crises and what strategies can be employed for better outcomes.
Page Authority: How to Build Pages That Rank
Page Authority (PA) is a Moz metric that predicts how well a page ranks in search results. Learn what impacts rankings and how to build stronger pages.
How To Boost a Post on LinkedIn
Learn how to boost a post on LinkedIn with simple steps to increase visibility, reach new audiences, and get more engagement on your content.
The Human Element in an AI World
As AI takes over tasks, the need for human judgment in decision-making grows. Companies must balance technology with emotional intelligence.
Brand Optimization: What It Is and Why Your AI Visibility Depends on
Brand optimization refines how your brand connects with customers across every touchpoint. Learn the data-driven process to align messaging & measure impact.
AI Content Optimization: How to Get Found in Google and AI Search
AI content optimization uses artificial intelligence to improve content for better search rankings and AI answers. Learn practical techniques and tools.
How Morningstar’s CEO Drives Relentless Execution
Morningstar's transformation under Kunal Kapoor highlights the power of decentralization and transparency in driving performance.
Maximizing SEO: The Power of Core Keywords
Discover how focusing on a select few core keywords can dramatically improve your SEO strategy and drive traffic.
Keyword Cannibalization: What It Is and How to Avoid It
Keyword cannibalization occurs when two or more pages compete for the same keyword. Learn how to identify, fix, and prevent it to improve your SEO.
An AI Reckoning for HR: Transform or Fade Away
HR professionals who don’t evolve into strategic leaders risk being displaced by AI-enabled tools.
Shifting AI From Fear to Optimism: U.S. Department of Labor’s Taylor
Me, Myself, and AI host Sam Ransbotham interviews U.S. Department of Labor chief innovation officer Taylor Stockton.
Why Leaders Lose the Room in High-Stakes Meetings
When working through tough issues, leaders often lean into decision-making styles in ways that distort their message.
The AEO Shift: Why AI-Driven Traffic Is Your New Goldmine
Explore how answer engine optimization is reshaping marketing strategies and driving higher conversion rates.
Welcome to the Permanent Underclass. Here Is Your Way Out.
135: Why most people stay stuck and what the few who escape do differently.
ChatGPT's Shopping Research: A New Era for E-Commerce
Explore how ChatGPT's Shopping Research feature is transforming consumer behavior and what it means for brands.
What is Customer Lifetime Value?
Customer lifetime value (CLV) measures the total revenue from a customer’s relationship with your business. Learn how to measure and increase it in our blog.
How Goldman Sachs Stays Agile: HR Leader Jacqueline Arthur
To support agility, Goldman Sachs hires wisely, reduces bureaucratic obstacles, and encourages internal mobility.
Retro-Innovation: How Smart Companies Profit From the Past
Discover how companies are leveraging nostalgia to drive sales and appeal to modern consumers.
GEO Best Practices: Prompt Volume Shouldn’t Drive Your Strategy
Prompt volume in AEO/GEO tools is not always reliable. Find out how successful brands use their own data to choose the right prompts to track.
Top Blog Platforms for SEO
Discover the qualities that make a strong blog platform, from SEO features to performance, and compare the top sites that meet those needs.
Bridge the Intergenerational Leadership Gap
Cultivating an age-diverse team can strengthen your organizations’ innovation and decision-making capabilities.
How Schneider Electric Scales AI in Both Products and Processes
The French multinational is determined to skip pilots and experiments and instead deploy use cases at scale.
The Harsh Truth About Affiliate Marketing
Explore the reality of affiliate marketing, including the high dropout rates and what separates successful affiliates from the rest.
14 Questions. No Lying. Start With the One You Are Avoiding.
134: Questions that will change YOUR life.
When The Agents Take The Keyboard: Inside Cloudflare’s Next.js Rewrite
I’ve spent much of my career as both an analyst and a practitioner advising people against the big rewrite.
The Stryker Attack: Enterprise Resiliency Plans Can’t Ignore UEM
This blog examines how the alleged Stryker cyberattack underscores a critical blind spot in enterprise resilience strategies: the outsized risk and impact of.
From Volatility to Chaos: Navigating War-Time Impacts for Tech Leaders
Leading Through War-Driven Chaos The last few years have been defined by compounding uncertainty. From the COVID‑19 pandemic to the 2025 U.S.
Human Insight, Amplified: How Forrester Is Reinventing Research For...
Forrester is redefining research for the AI era by amplifying human intelligence — not replacing it.
Leaders at All Levels: Kraft Heinz’s 5X Speed Secret
Is 36 months too long for a new-product cycle? It was for Kraft Heinz.
Compensation Without Chaos: Designing Plans That Work
Sales compensation should drive performance, not complexity.
Smart Buildings Are No Longer About Return To Office
Smart buildings are evolving from attendance-driven perks into core enterprise infrastructure—powering cost control, sustainability, safety, and productivity.
White House Announces The 2026 Cyber Strategy For America
On Friday, March 7, the Trump administration released the latest US national cybersecurity strategy: President Trump’s Cyber Strategy for America, alongside an.
Unified Financial Crime Management Is Not Just For Small And Region...
Fraud management and Anti-Money Laundering (AML) solutions share common traits and requirements: both are about risk scoring of entities (names, phone number.
Practical Quantum Computing By 2030 Is Likely— And So Is Q‑Day
Forrester’s State of Quantum Computing, 2026 shows quantum computing is advancing faster than expected, making business utility and Q-day security risks.
Announcing The Forrester Wave™: Cybersecurity Skills And Training P...
The Forrester Wave™: Cybersecurity Skills And Training Platforms, Q1 2026 is now live.
Why Businesses Should Value Caregivers Now
Annalisa Grassano/Ikon Images In early 2025, more than 212,000 women left the U.S. workforce following a rise in return-to-office mandates, according to the U.
The simple genius behind this long-forgotten Google Chrome ad
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once.
Lessons Learned From 2025: Breaches Are Borderless And Regulators A...
2025 was another year defined by massive data breaches and privacy fines, with over 10.6 billion records exposed and nearly $2.
Context, Not Models, Is the Real AI Bottleneck: Reltio’s System‑of‑...
AI took center stage at Reltio DataDriven 2026, where global data and AI leaders aligned on one urgent priority: turning trusted, real-time, contextual data.
The Mandela Effect in TPRM: Why Companies Still Misremember Their T...
What do the Monopoly Man’s monocle, the Fruit of the Loom cornucopia, and “Luke, I am your father” have in common? None of them actually exist the way you.
The Future Of B2B GTM Isn’t Human Versus AI
AI has long been embedded in the B2B tech stack and go-to-market workflows.
From Tickets To Outcomes: Your Service Desk As A Product Team
Traditional service desk models fail to deliver strategic value in today’s digital-first organizations.
An Industry Benchmark for Data Fairness: Sony’s Alice Xiang
On today’s episode of Me, Myself, and AI, host Sam Ransbotham talks with Alice Xiang, global head of AI governance at Sony and lead research scientist for AI.
Community marketing: How to use it to drive customer advocacy and r...
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust.
Competitor analysis tools marketing teams actually use in 2026
Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market.
Beyond The Ballroom: How To Make The Most Of Phoenix While You’re A...
B2B Summit North America fills your days with ideas worth acting on.
Your CX Forum West Guide To San Francisco
Headed to CX Forum West? This guide helps you make the most of San Francisco without overloading your schedule.
Your CX Forum East Guide To Brooklyn (And A Little Manhattan)
CX Forum East moves quickly by design — and its Brooklyn setting helps you slow down just enough to think clearly.
Inside The Odido Breach: A Governance Thriller Unfolds
In February 2025, Dutch telecom operator Odido disclosed a breach affecting 6.
Why Visibility Has Become the New Test of Leadership
Carolyn Geason-Beissel/MIT SMR In professional service firms, quiet excellence once defined leadership.
Answer engine optimization strategy beyond basic SEO and AEO tactics
If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy.
When Code Is Free, What’s Left to Sell?
I met a fascinating character at an AI Tinkerers meetup in Hong Kong last week.
What It Means That The Leader In “Agentic Commerce” Just Pulled Back
The Information broke the story that OpenAI has nixed its “Instant Checkout” functionality that enabled shoppers to complete their orders directly in ChatGPT.
78 (Unwritten) Rules Of Life
No one taught you this... Now someone is.
When The Cloud Comes to Town: How Energy, Communities, and Accounta...
The rapid expansion of AI-driven data centers transforms what once seemed like invisible, back-end digital infrastructure into a highly visible, very localized.
The Forrester Wave™: CX Platforms For Healthcare, Q1 2026: The AI R...
The pressure to do more with less is intensifying across healthcare.
Architecting Data and AI In the Era of Enterprise Intelligence: Mee...
Across industries, competitive advantage increasingly depends on an organization’s ability to apply AI to decisions, operations, and customer experiences.
Stop Treating Revenue Enablement Platforms As “Set And Forget”
Revenue enablement platforms aren’t plug‑and‑play solutions that deliver value on day one.
Regulators Are Moving On SBOMs — But Is Your Compliance Program Kee...
Software Bills of Materials (SBOMs) requirements are advancing rapidly, and the time for “wait and see” is quickly running out.
Three Surprising Insights From The Forrester Wave™: Merchant Paymen...
Learn about three takeaways from our just-published report, “The Forrester Wave™: Merchant Payment Providers, Q1 2026.”.
2026 Really Is This Risky: Our Top Recommendations For CISOs
Security leaders entered 2026 with little expectation that uncertainty will ease ever.
AI and SEO: What AI Means for the Future of SEO [Expert Tips & Inte...
Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks, and sometimes even.
How To Use AI To Support Your Design Process
Ifyouretrying to figure out how to use AI for graphic design without wrecking your creative process,youreasking the right question.
Where to Start with AI: A Practical Guide for GTM Teams
Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or ambition.
Anthropic Doubles Down On Agentic For The Enterprise
Anthropic made waves last week for several reasons: 1) a deeper push into enterprise specific agent capabilities, 2) the relaxation of some of its more.
A Seller’s Guide To B2B Summit North America
Prioritize the sessions, experiences, and conversations that will help you make the most of your time in Phoenix.
Our Guide to the Spring 2026 Issue
The Eight Core Principles of Strategic Innovation Gina OConnor and Christopher R.
AI Won’t Fix This
We are firmly in the digital age, awash in data generated on every surface and in every layer of every business.
The Eight Core Principles of Strategic Innovation
Matt Chinworth/theispot.
Is a Venture Studio Right for Your Company?
Matt Chinworth Venture studios are emerging as a compelling — if resource-intensive — way for organizations to maximize value creation through innovation.
The Hidden Power of Messy Teams
Matt Chinworth For most leaders, the ideal high-functioning team operates with smooth collaboration guided by a clear goal that was agreed upon at the outset.
Ant International’s Playbook on AI, blockchain and wallet network
During Ant International’s recent analyst and media briefings in Bangkok, I had the opportunity to engage with senior executives on their innovation agenda.
Unlock The Zero‑Click Buyer Data Hiding In Your Bot Traffic
Business buyers are researching you long before they ever click on your site — and increasingly, they’re not clicking at all.
How Voice Search Ads Are Changing The Search Term Report in 2026
Ifyou’velooked at aGoogle Ads Search Term Report(STR)lately, you know itfeels like steppingoff a merry-go-round a little too fast.
When Fixing Security Vulnerabilities Breaks Your Customer Email Pro...
In January 2026, Salesforce changed how its Marketing Cloud Engagement platform encrypts tracked email links.
Agentic Software Development: Defining The Next Phase Of AI‑Driven...
GenAI is already reshaping software development — but not primarily through chatbots or code autocomplete.
India’s AI Infrastructure Bet Faces Its First Real Test
India’s AI bottleneck was never talent or imagination. It was compute certainty: dependable uptime, stable performance, and predictable cost.
When Brands Wear an Insult as a Badge of Honor
Fernando Dias Silva/Getty Images How should brands react when faced with negativity from reviewers? Recent research published in the Journal of Consumer.
Socially Central Leaders Drive Deeper Team Alignment
Gerasimov174/Getty Images We often assume that leadership influence flows from visibility and authority.
Three Things to Know About Learning by Hiring
georgeclerk/Getty Images Leaders who recognize that outsiders can be major drivers of innovation often seek to bring new knowledge into their organizations by.
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT? ” is the mind-boggling question every marketer is asking right now.
AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026.
Balancing Innovation and Risk in the Age of AI
Shawn Read/MIT SMR Monica Caldas is executive vice president and global CIO of Liberty Mutual Insurance.
Forrester’s First-Ever Humanoid Robot Report Is Here
Humanoid robots have captured the imagination of technologists for decades, but 2026 marks a turning point.
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certifi...
Modern GTM models are evolving faster than leaders can build the capabilities to run them. Strategy isn’t the barrier anymore: Capability is.
The Definitive Guide to Online Reputation Management
Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the internet.
How To Shape AI At B2B Summit: From Ideas To Execution
With The Fray joining as a featured performer, this year’s B2B Summit inspired a creative reimagining of “How to Save a Life” through a Forrester lens.
The WBD Deal: Politics Are On Paramount’s Side
The latest plot twist in the Warner Bros. Discovery drama? Netflix is out. Paramount is in.
The Copilot Reality Check: What Enterprise Adoption Data Reveals Ab...
While hyperscalers race to build data centers and GPU manufacturers struggle to meet demand, a different story is unfolding inside enterprise IT organizations.
Your Architecture Isn’t Ready For What Visual AI Is Becoming
Generative AI for visual content (GAIVC) has moved far beyond fast image creation.
How to scale a marketing team from 5 to 25 people (and beyond)
In times of growth, scaling a marketing team is often the last thing on a company's mind—but that, my friends, is a huge mistake.
The Personality System That Actually Connects The Dots (+ Prompts T...
High ROI that you have never done before.
Which Technology Service Providers Are Strategic to The Enterprise?
For the first time, we reveal what 2,078 enterprise services decision-makers have to say about their strategic partners. But first, some groundwork.
Upcoming Digital Twins For Data Centers Research
This is an announcement of the start of my research into digital twins for data centers.
A Smarter Approach to Measuring Customer Experience
Alice Mollon/Ikon Images A data-driven approach to understanding and improving the customer experience is critical to company health.
Vendor Specialization Is In The Spotlight In Forrester’s B2B...
Two things are true: The Commerce Solutions market continues to evolve, and more vendors that once specialized in B2B or B2C use cases exclusively now cover.
B2B Hyperpersonalization Is Not A Feature — It Is An Expectation!
A procurement manager logging in at 10:47 p.m.
What We’re Looking Forward To At The RSAC 2026 Conference
The annual RSAC Conference in San Francisco is the cybersecurity industry’s biggest event of the year.
Six Types of AI Startups, Explained
Carolyn Geason-Beissel/MIT SMR Getty Images As generative AI has transitioned from novelty to necessity for many businesses, both established companies and.
Marketing experiments every growth team should run
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and.
The Salesforce Consulting Landscape Shows No Sign Of Slowdown
Salesforce has been the dominant CRM vendor globally for the last 12 consecutive years. Its FY 2025 revenue of $35.
Strategically Building The Future Of AI with Value: Meet Kevin A. O...
Some people see big rocks as obstacles. I move them, work around them, or build on them.
Zoho Day 2026: One Stack, More Stakes
Last week, software provider Zoho hosted its annual ZohoDays analyst event, with several Forrester analysts in attendance.
Inbound Marketing Strategy: How to Grow Your Brand
Inbound marketing is a method of growing your business by building lasting relationships with consumers, prospects, and clients through “pulling” tactics such.
Thinking About DAM In 2026? Start Here.
Digital asset management has outgrown its role as a creative team repository.
Agentic AI Is on the Cusp of Transforming Financial Services
Agentic AI surged to the top of enterprise agendas in 2025.
Building Preference Is The Key To Winning B2B Buyers
B2B brand and demand teams have long operated independently of one another.
AI Is Not Improving Productivity: Nobel Laureate Daron Acemoglu
In this bonus episode of the Me, Myself, and AI podcast, Nobel Prize-winning economist Daron Acemoglu joins host Sam Ransbotham to challenge some of the most.
What We're Building with Starter Story
We have some big news: HubSpot Media is acquiring Starter Story , one of the most trusted and beloved media brands in the entrepreneurship space.
News of IT Services’ Death Is Greatly Exaggerated
We are seeing a spate of disruptive headlines and predictions around the demise of IT services.
US Tariff Tumult Reinforces The Need For Always-On Scenario Plannin...
Last Friday, the US Supreme Court decided that the International Emergency Economic Powers Act does not allow a US president the authority to unilaterally.
Claude Code Security Causes A SaaS-Pocalypse In Cybersecurity
We have seen this pattern before, even if the specifics look different.
Three Realities About B2B Buying Networks
Three Realities About B2B Buying Networks B2B buying is more chaotic than its ever been — and buyers feel it.
AI Pricing Is Product Strategy: Five Questions Every Product Manage...
AI pricing isn’t something you bolt on after the product is built. It is product strategy — shaping adoption, ROI, and long-term monetization.
The GTM Illusion Is Cracking — These Three Leaders Aren’t Waiting F...
Most leaders know that their go-to-market model isn’t built for what’s coming, yet only a few are doing something about it.
Three Myths Fueling Companies’ Icy Silence on Politics
Brian Stauffer/theispot.com In 1963, as the U.S. civil rights movement reached a new peak, most U.S. companies stayed quiet.
Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel.
How CIOs Connect Security, Cost, And Value To The Board
What CIOs are working on, Part 4 of 4 Over the past six months of guidance kickoff conversations with CIOs and CTOs, security, cost, and value almost always.
How to Create a Wikipedia Page for Your Company
Wikipedia is a fascinating experiment. It’s a community-built encyclopedia that’s always in motion.
What’s Salesforce’s Acquisition of Momentum Means
Salesforce’s planned acquisition of Momentum (a revenue orchestration startup) is less about “another sales AI feature” and more about owning the highest-value.
How to Leverage Google Natural Language to Boost Your ASO Efforts
Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms.
Ask Sanyin: What Makes a ‘Listening Tour’ Meaningful?
Carolyn Geason-Beissel/MIT SMR Getty Images I’ve just stepped into a new leadership role and was advised to embark on a “listening tour.
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new.
Content amplification: How to amplify content across every marketin...
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report.
It’s “Grow-Time” For Omnicom Group And Its Customers
Omnicom enters its first earnings cycle after the IPG acquisition with scale, momentum, and unresolved operational challenges.
Putting The Market Back In Marketing
Have you ever found yourself at an international airport where the announcements are in an unfamiliar language, and gate changes feel constant? Even when the.
Why Mergers Fail and How to Spot Trouble Early
Otto Steininger/Ikon Images In 2015, Kraft Foods and H.J. Heinz merged in a $45 billion deal.
Social media schedulers: Our top picks for growing businesses
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be.
9 Life Experiences You Can't Come Back From
What actually changes the way you think and operate.
As Agentic Commerce Emerges, Services Providers Are Rewriting Comme...
The Forrester Wave™: Commerce Services, Q1 2026 reveals how commerce services providers are rewriting long standing commerce strategy playbooks and prompting.
Partner Marketing Automation Platform (PMAP) Investment On The Rise
In Forrester’s most recent Partner Ecosystem Marketing Survey, 75% of partner ecosystem marketing decision-makers reported their overall technology investments.
10 Can’t-Miss Experiences For Marketers At B2B Summit North America
The Summit agenda is designed to help marketers meet the challenges and complexities of this moment — but the overall experience delivers so much more.
Build The Experience AI Can’t: Announcing Forrester’s 2026 CX Events
As every brand races to deploy the same AI tools, the differentiating factors will be the people using those tools and the experiences they create.
Organic marketing secrets in 2026: Why paid ads aren’t the only answer
When we hear the word “organic,” we usually think natural, pure, and unadulterated. A delicious juice, perhaps.
Will AI Eat Your RevTech Stack?
The last two weeks have been a doozy for the software industry as the historic selloff of SaaS shares in early February reignited an ongoing concern in Revenue.
Why Digital Dexterity Is Key to Transformation
Davide Bonazzi The Research The Leadership Initiative at Harvard Business School, led by professor Linda A.
Generative engine optimization for small business: How to win with...
In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot.
The Case for Making Bold Bets in Uncertain Times
Carolyn Geason-Beissel/MIT SMR Getty Images In the investment world, taking risks during volatile periods can result in a windfall.
24 generative engine optimization statistics marketing leaders shou...
I never thought I‘d see the day when \"Googling\" something and sifting through links would become passé.
What CIOs Are Doing To Evolve Operating Models And Talent
What CIOs are working on, Part 3 of 4 In previous posts in this series, I covered core modernization and data and AI foundations.
Hello Again! Bhusri Is Back Behind The Workday Wheel
What we know: Workday just announced its new CEO – and well – he isn’t really new at all. Aneel Bhusri is returning as CEO after two years as executive chair.
As REP Vendors Consolidate, Buyers Face Clearer Choices — And New R...
The revenue enablement platform (REP) market just crossed a pivotal threshold.
What is an attribution window in marketing? What marketers need to...
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion.
Data Centers, Semiconductors, And Sovereignty: The Upcoming AI Divide
What Is The AI Divide in Data Centers, Semiconductors and Sovereignty? The AI Divide represents a strategic inflection point for global business.
Enterprise Architecture, Policy, And The Enduring Question Of Line...
From time to time, Forrester publishes what we call accelerate content: material intended not to explain why something matters, but to help organizations.
AI Coding Tools for Knowledge Work: What Executives Need to Know
Patrick George/Ikon Images In conversations with executives, I’ve noticed a common pattern: Many are aware of agentic AI coding assistants like Claude Code but.
From Pandemic Peak To Practical Reality: The New Virtual Event Land...
Virtual events aren’t disappearing – but they are transforming.
Zero Click Is Only Half The AI Story
The headline on AI has been focused on traffic. When buyers use AI instead of search, they are 1/10th as likely to click through to your website.
US Tech Forecast 2026 For Retail: Make Every Tech Dollar Count
With planned budget increases aimed at modernizing infrastructure and adopting AI at scale, retail leaders must ensure that every investment improves.
The US Government Tech Market Enters A New Phase Of Change
Though US government tech spending will grow modestly this year, the context is one of profound technological realignment.
Why Salespeople Fear Pitching Radical Innovation
Dean Rohrer/theispot.
Marketing operations tech stack audit: A proven checklist for opera...
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage.
FinovateEurope 2026: From AI Hype To Bank‑Ready Execution
FinovateEurope 2026 marks the shift from AI hype to bank‑ready execution, with agentic AI, fraud intelligence, and governed innovation.
Enterprise Architects Stepped Out of the Ivory Tower
For years, many EA teams operated in isolation, building elaborate frameworks that few understood and fewer used. Then something shifted.
SaaS As We Know It Is Dead. How To Survive The SaaS-pocalypse!
SaaS company valuations in the first week of February 2026 saw a massive selloff.
Fortune 500 CEOs Move AI to the Center of the Growth Agenda
After three years of generative AI investment, the CEOs of public companies have begun disclosing the investments and impact of AI on their companies.
The Step-by-Step Guide to Designing Local Landing Pages That Convert
While the growth of artificial intelligence (AI) and global conveniences like Amazon has been a great thing for society, there’s still an undercurrent of.
Revisiting Our 2025 Cloud Predictions: Hits, Misses, And Lessons
Predictions are a tough sport to play.
US Insurance Tech Spending 2026: From Modernization To Intelligence
Forrester projects that industry technology spending will increase by $173 billion in 2026 — up 7.8% relative to last year.
US Tech Forecast For Healthcare: Demand For Personalized, Connected...
With rising levels of investment comes a clear mandate for healthcare leaders: Ensure that every dollar improves outcomes, resilience, or the patient (and.
Stay Ahead of Geopolitical Supply Chain Risks
Stephan Schmitz/theispot.com The Research The authors studied 13 multinational companies with revenues of $10 billion to $150 billion that are based in the U.S.
What Consumers Actually Think About Ads In ChatGPT
Anthropic is betting that ads in ChatGPT, specifically, will ignite a change in consumer behavior. Consumers, for their part, think differently.
Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) was once defined by the number of keywords and synonyms scattered across your content.
From AI to Tight Ends: Super Bowl LX’s Growth Winners
Another Super Bowl in the books, and we’re left asking ourselves questions like, “Who had a better night – Artificial Intelligence or the Backstreet Boys’.
US Financial Services Tech Spending Hits $495 Billion
Financial services firms are increasing tech spending faster than the market average, signaling a deliberate bet that technology is a strategic lever and not a.
US Economic Outlook, 2026
The US economy performed better than consensus expectations in 2025, despite tariff-related uncertainty.
Hands On, Heads Up: Why B2B Leaders Who Embrace Active Learning Get...
The B2B environment is evolving faster than most organizations’ operating models.
How to Profit From Retro-Innovation
Kirsten Ulve/theispot.
AI engine optimization audit: How to audit your content for AI sear...
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines.
From Care Continuity to Care Convenience: The Shift In Trends
For decades, the healthcare industry assumed loyalty was a given.
Takeaways From The Future Of Software Retreat Unconference: Just Be...
I had the pleasure of attending an intimate conference of software gurus, creators, and practitioners, including some of the people that invented.
A Listen Back: The Must-See Performers Headlining Forrester’s Must-...
Over the years, we’ve been fortunate to have some of music’s greatest icons grace the stage at our events. Here, we take a look back.
How To Gamify Your Next Workshop
How To Use Play, Props, And Pre-/Post-Engagement To Turn In-Person CX Days Into Culture-Changing Moments Games are as old as we are as people.
What the UN Treaty on Cybercrime May Mean for You
Carolyn Geason-Beissel/MIT SMR Getty Images In crimes such as robberies or kidnappings, both the criminals and victims must directly interact in person, so it.
Answer engine optimization vs. traditional SEO: What marketers need...
Understanding answer engine optimization (AEO) vs.
B2B Social Media Marketing: Build a Winning Strategy
While most direct-to-consumer brands are maximizing their social media presence with polished content and paid ads, many business-to-business companies (B2Bs).
Why “Context Lake” Matters For Agentic AI
In mid‑January, a new arXiv paper introduced Context Lake as a system class for AI-era decision-making.
How CIOs Are Strengthening Data And AI Foundations
What CIOs are working on, Part 2 of 4 In Part 1 of this series, I focused on core modernization.
AI Content Generation for SEO: Pros, Cons & How to Use It
AI content generation for SEO can be a game-changer if you use it the right way.
Digital Marketing Trends & Predictions 2026
If2025taught us anything,it’sthatAI isno longerjusta side tool.It’sthe enginerunning campaignsand reshaping how people discover brands.
How To Be F%#king Rich...
77 rules of money they will never teach you.
The Revenue Enablement Platform Market Has Hit an Inflection Point,...
Revenue enablement is entering one of the most consequential transformation periods we’ve seen since the function emerged.
“Why Won’t Sales Pay Attention To Me?” — Four Hacks To Reduce Enabl...
One of our most common revenue enablement customer requests equates to the blog title.
The Future of Content Marketing: A 2026 Guide
Following last year’s content marketing playbook won’t cut it in 2026. AI is evolving how we create, but human connection still drives what performs.
Trust Is The Brand Principle That Health Insurers Can’t Afford To I...
Health insurers are out of excuses.
Adaptive marketing: Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data.
AI Will Rewrite Employee Experience. Deep Listening Shows How
Leaders in employee experience, HR, and IT are entering a decisive moment.
Orchestrate CX Success With Forrester’s CX Vision And Strategy Rese...
Delivering great customer experience is a lot like putting on a concert.
E-Commerce Will Drive Half Of Europe-5 Retail Sales Growth By 2030
Across France, Germany, Italy, Spain, and the UK, e-commerce is growing and is set to transform retail to capture 21% of total retail sales by 2030.
AI Can Make You Multilingual Overnight — Or Create Chaos Just As Fast
GenAI and machine translation promise instant multilingual reach across websites, apps, support flows, and internal tools.
Is A Super Bowl Ad Worth It? That’s The Wrong Question.
With a price tag of up to $10 million for a 30-second TV spot, a Super Bowl ad doesn’t come cheap.
AppGen Is Eating Low-Code – What It Means To You
There’s a lot of noise right now about what generative technology can do in enterprise software development for applications and workflows.
Enshittification Comes to ‘Smart’ Products
Brian Stauffer/theispot.
This Valentine’s Season, Gift V-For-Value With Personalization Tact...
With that love/hate Valentine’s Day holiday around the corner, retail America tells us it’s the time of year to let the people in your life know you care about.
January 2026 Digital Marketing Roundup: What Changed and What You S...
January didnt bring flashy product launches. It brought something more valuable: clarity. Platforms spent the month explaining how their systems actually work.
Create A Cross-Functional Q-Day Team Or Suffer A Hard Day’s Night
Quantum security requirements will hit parts of the organization you did and did not expect, from the security team looking to upgrade its PKI to the.
Rules In The Agentic Shipyard: Desired Agents Must Twist-Lock
Forward-looking companies aren’t necessarily choosing among AI agent vendor offerings — they’re building their own agentic frameworks in house.
Four Key Roles ‘Elders’ Offer Their Organizations
Carolyn Geason-Beissel/MIT SMR Getty Images Imagine a world where organizations don’t just ask, “How do we attract young talent?” but also, “What do people.
Email marketing reporting: Our top best practices and tool recommen...
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy.
Reviewing Australia’s 2025 GTIM: The Shifts in Public Trust That Ma...
The 2025 results of Forrester’s Government Trust Imperative Metric (GTIM) revealed that Australians are growing more cautious in how much confidence they place.
A Defining Moment For CPQ: Inside The Conga-PROS Merger
The merger of Conga and PROS brings together two of the most influential and proven players in the configure, price, quote (CPQ) solutions market.
SpaceX’s Million‑Satellite Ambition: Visionary Leap or AI‑Orbit Hype?
SpaceX’s latest FCC filing signals a bold escalation in the battle for AI infrastructure dominance: a proposal to deploy up to one million solar‑powered.
AI Hallucinations, Errors, and Accuracy: What the Data Shows
AI hallucinations became a headline story when Google’s AI Overviews told people that cats can teleport and suggested eating rocks for health.
Enterprise Architecture Has Never Been Stronger
The Architecture Pendulum Is Stopping Every few years, a familiar argument resurfaces: Is enterprise architecture finally fading away? This question isn’t new.
How I’ll Help You Win with IT Finance in 2026
Enterprises with high-performing IT organizations outgrow their peers because their IT organizations effectively collaborate with the business to cocreate.
Machines Are Your Content’s New Audience
The New ABCs of Marketing Help Define The Future of Content Content creation is ground zero for the seismic impact of AI innovation. Thats a big shift.
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI.
Introducing Marketing Operations Management Solutions (MOMS), The A...
The ‘90s are back! Like crop tops, oversized blazers, baggy jeans, Lauryn Hill, and partying like it’s 1999, we’re reviving marketing operations technology.
Public Trust In Government Institutions Is Being Tested — Here’s Wh...
Public trust in government institutions is under pressure as global events heighten concerns around economic stability, security, and social issues.
Level Up Your CX Workshops With Gaming Goodness
Back-to-back slide decks. Cameras off. A handful of questions at the end. For many CX leaders, that’s what a “strategy day” still looks like.
Validating LLM Output? Prepare to Be ‘Persuasion Bombed’
Stephan Schmitz/theispot.
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years.
Voice search optimization: How to get your business heard about
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie.
When A Hosting Provider Becomes A Hostile Provider: The Notepad++ C...
The detailed writeup from cybersecurity vendor Rapid7 about the Notepad++ compromise gives CISOs a clear demonstration of how a single failure in the.
Is SEO Dead in 2026?
Is traditional SEO is dead? Not exactly. But definitely evolving. Google still controlled a whopping89%of all U.S. web traffic in 2025.
Endpoint Security Is Dead. Long Live Endpoint Security.
Endpoint security is undergoing a seismic shift — and Forrester is officially closing the chapter on a decade of standalone evaluations.
Customers Hold The Key To Your New AEO Strategy
B2B buyers turn to AI answer engines to inform their purchasing decisions. These answer engines are one of their first stops.
Europe’s 2026 Tech Spend Exceeds €1.5 Trillion Driven By AI, Cloud,...
Despite economic uncertainty, tariff pressures, and geopolitical tensions, Europe’s tech spending will see a robust 6.3% growth in 2026, exceeding €1.
US Technology Spending Will Grow A Record 8.3% In 2026 To Reach $2....
While talk of an AI bubble persists, Forrester forecasts US technology spending to grow 8.3% in 2026 to $2.9 trillion.
Global Technology Spending Will Grow A Record 7.8% In 2026 To Reach...
Forrester forecasts that global tech spending will reach $5.6 trillion and grow a record 7.8% in 2026.
Leadership Principles: How Inspiration Pays Off
Carolyn Geason-Beissel/MIT SMR Getty Images It is more fun to lead an organization where people are inspired by the impact they are making than one where money.
I went from Wall Street to content creation: Here's my journey
At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street.
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone.
What CIOs Are Doing To Modernize Fragile Cores
What CIOs are working on, Part 1 of 4 Over the past six months, I’ve run guidance kickoffs with CIOs and CTOs across financial services, insurance, government.
You Will Never Be Heard If You Can't Sell
Business, Relationships, Careers... Learn to sell yourself.
Think Hardware Security Modules (HSMs) Are Not Exciting? Think Post...
Hardware Security Modules are a key foundational security component of public key infrastructure (PKI).
A Front Row Seat To Marketing Measurement’s Main Stage
I love festivals. Some of my favorite memories come from attending Lollapalooza, Coachella, SXSW, and Edinburgh Fringe.
The State Of GenAI And Consumers For 2026
Over the past 3 years, ChatGPT was the catalyst for genAI adoption. It became the face of consumer genAI usage.
Email marketing automation tools: How to choose in 2026
Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails.
AI-Powered Functionality in Google’s SEO Tools
Googles been quietly upgrading Search Console and Analytics with AI. No fanfare. Just better data filtering.
It’s People All The Way Down
Nope, not turtles. Not AI surfaces. Not AI agents. Not multiagent autonomous orchestration gobbledygook. Just people.
New Research: Untangle Healthcare’s Revenue Cycle Mess
Forrester is preparing to release new research on revenue cycle management (RCM). RCM is no longer just about billing and payments.
How to Use Generative AI for Pricing
Matt Harrison Clough/Ikon Images How can recent advances in generative AI tools be applied to transform pricing decisions? By lowering technical and financial.
Why Digital Commerce Is Your Fast Track To Global Market Entry
Digital commerce is reshaping how B2B companies enter new markets by delivering speed, flexibility, and data‑driven decision-making.
Architecture Communities: The Hidden Engine Of Enterprise Agility
Your architects are making technology decisions in isolation. And you’re paying for it. Retail picks Azure. Manufacturing goes AWS.
Younger Buyers Are Reshaping Business Buying In Asia Pacific — Are...
Seventy percent of business buyers in the APAC region are Millennials or Gen Zers, which is shaping the region’s buying dynamics in profound and irreversible.
Multiply B2B Growth: Why Your Ideal Customer Profile Alone Isn’t En...
Unlock Exponential Reach with Ideal Partner Profiles (IPPs) Struggling with stalled pipelines and unpredictable revenue? Here’s why your ICP isn’t enough and.
Discord as an Engagement and Digital PR Platform
Discord has moved far beyond its gaming roots.
REAP: A Modern Application Disposition Model For An AI And Cloud Ec...
The cloud era, application modernization, and \"AI first\" principles are making existing portfolio models obsolete.
Premium Meta? A Small Yes, A Loud No
Meta will begin testing paid subscriptions on Instagram, Facebook, and WhatsApp in “the coming months.
GenAI and Cloud Push IT Services Toward $2.1 Trillion by 2029
Despite a slowing global economy and geopolitical tensions, IT services spending—including Infrastructure as a Service (IaaS)—is on track to see 4.
US Retail In 2030: E-Commerce Expands, Stores Still Matter
Forrester’s US Retail E-Commerce Forecast, 2025 to 2030 reveals steady growth across total retail, online sales, and store-based spending.
Elevating Customer Experience Through Engaging Events
In 2026, a third of consumers will opt for offline (over online) brand experiences. Thats a call we made recently in our Predictions 2026: Consumers report.
Manage the Emerging Costs of Agentic Commerce by Taking a Cue from...
Read this blog to understand the steps to crafting a strategy to integrate agentic commerce into your business operations.
Forrester’s Digital Success Benchmark And How Leaders Should...
Organizations need digital metrics to track the success of their digital strategy.
Can Customers Find Your Brand? Marketing Strategies for AI-Driven S...
Carolyn Geason-Beissel/MIT SMR Getty Images AI platforms have already upended online search in the first few years they’ve been available, and businesses were.
GenAI Is Redefining The Innovation Lifecycle And Related Consulting...
Generative AI is transforming the innovation consulting market; it enables new operating models and accelerates the shift from experimentation to large-scale.
Five Privacy Trends To Consider For Data Privacy Day 2026
Happy Data Privacy Day! In honor of the day, we’re highlighting five key trends that will determine the data privacy agenda for the year ahead.
The Top Trends Shaping The AR Automation Ecosystem In 2026
Why are leading organizations investing in Account Receivable (AR) automation solutions now? Over the past few years, AR has evolved from a back-office billing.
Championing B2B Marketing Strategy To Help Clients Grow: Meet Mark...
I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy.
Unlock Collaboration at Scale: Workshop Design And Facilitation Is...
Great workshops don’t happen by accident.
Weaponized Insiders Can Result In Big Consequences
The US Treasury Department recently announced that it is cancelling all of its contracts, reportedly valued at $21 million, with technology provider Booz Allen.
Announcing The Forrester Wave: Experience Research Platforms, Q1 2026
We evaluated eight top experience research platforms across 31 criteria for current offering and strategy.
Pay For The Tractor, Not Just The Farmer: The New Services Pricing...
The age-old habit of paying providers for only their time does little to motivate them to do anything other than jack up the hours.
Social Media Takes Center Stage In B2B Buying — Even In The AI Era
Generative AI may dominate headlines, but when it comes to business buying, social media is shaping the journey in powerful ways.
Why Cvent Acquired ON24 and Goldcast — And What Comes Next
As the events industry continues to undergo rapid transformation, Cvent’s recent acquisitions of ON24 and Goldcast signal a strategic shift toward deeper.
Build Business Advantage With Real-Time Decision-Making
Koivo/Ikon Images The Research The authors conducted a survey of 259 global companies from 2022 to 2023 and interviewed CxOs at four large enterprises.
The CIO’s Guide to AI Readiness
To deploy AI safely and profitably at scale, CIOs must cut through AI hype and focus on IT capability maturity. CIOs are drowning in AI market hype.
Ready For Clawdbot To Click And Claw Its Way Into Your Environment?
The (AI) Butler Did It If you hang out in the same corners of the internet that I do, chances are you’ve seen Clawdbot, the AI butler in action.
AI And The Future Of Experience Design: We Want To Hear From You
If you’re leading a design or research function and navigating the impacts of AI on the way you work — we want to talk to you! Our goal is to uncover current.
Three Questions That Will Define AI In 2026
Forrester’s 2025 State of AI survey of 1,400 global decision-makers shows rapid AI adoption—but slow progress on governance, security, and financial impact.
Capital One’s Acquisition Of Brex Signals A New Era For B2B F...
From Prediction to Reality: B2B Fintech Brex Acquired By Capital One.
The Trouble With Heroic Leadership
Carolyn Geason-Beissel/MIT SMR Getty Images Crisis leadership is often cast in terms of people displaying extraordinary power, influence, charisma, and.
Antidote to Slop: An Archive of Life-Changing Material
Updating regularly.
Five Findings About Today’s Market and Competitive Intelligence Pro...
Our recent survey of 21 organizations reveals a familiar tension: Intelligence teams remain lean, yet their remit spans an expanding universe of stakeholders.
How HCLTech Won Forrester’s Program of the Year Award — And How You...
B2B marketers face growing pressure to produce content that truly connects with buyers.
TikTok Seals The Deal With New US Joint Venture
On January 22nd, the primarily American‑owned TikTok USDS Joint Venture LLC finalized a deal with ByteDance to create a new US TikTok.
How successful marketing teams are optimizing performance in 2026 (...
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks.
Agentic Commerce’s Success Centers On Overcoming Key Frontier...
Google and OpenAI Are Racing For Platform Advantage Google entered the agentic commerce race at NRF last week, announcing the Universal Commerce Protocol (UCP).
Beyond The Robots: What CES 2026 Really Means For Digital Workplace...
I kicked off 2026 by attending CES for the first time, and I can confirm everything youve heard about this event is true. CES is massive. Its sprawling.
When A Crisis Hits, Too Many B2B Companies Aren’t Ready
Crises are no longer rare, one-off events.
Mastering An Effective Executive Tabletop Exercise: Deriving Maximu...
So, you’ve decided to run an executive tabletop exercise and pulled off the herculean feat of getting it scheduled.
AI In B2B Digital Commerce: The Fast Lane Is Open — Are You Ready T...
AI has moved from hype to practical impact in B2B digital commerce, with real gains coming from proven use cases that enhance customer experience and.
B2B Buyers Make Zero-Click Number One
As buyers lean more on answer engines in their purchasing processes, marketers must evolve their content and messaging approaches to break through.
AI Trends in 2026: Key Insights for Leaders
AI investment continues to fuel the U.S. economy, but many expect it to slow down dramatically in 2026.
Overcome Discord And Value Erosion With Value‑Aligned Metrics
Value-aligned metrics are like a jazz band agreeing on the harmony. What happens if they dont? Imagine you’re in a late-night jazz club.
DBS Bank’s Billion-Dollar AI Dream – Realized.
Around this time two years ago I published a blog announcing my case study report “DBS Bank’s Billion-Dollar AI Banking Dream”.
Are You Ready To Evolve Decision Making With Digital Insights?
Digital intelligence (DI) is no longer a nice-to-have: it’s a competitive necessity.
How AI Raises The Stakes For CMO-CIO Collaboration
Marketing and technology have never been more intertwined, yet effective collaboration between these functions remains elusive for many organizations.
When Metrics Divide, Value Suffers: Enter Value-Aligned Measurement
Effective alignment across functions, teams, and partners remains one of the most persistent barriers to value creation for organizations.
The gentlemen’s agreement that netted 210,000 subscribers. [Steal t...
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!”.
Brand Safety Essentials: Protection Meets Performance
2025 was a year of disruption and debate - from tariffs and antitrust rulings to cultural shifts that reshaped the digital landscape.
What Is Google AI Mode and How Does It Work?
Does Google’s AI Mode mark a real shift in how search works? There’s a strong case that it does.
The State Of Business Buying: Risk-Averse Buyers Demand Proof, Not...
Our latest Buyers’ Journey Survey of nearly 18,000 global business buyers describes a buying climate in which AI is everywhere, scrutiny is the norm, and trust.
Participate in Forrester’s 2026 State Of B2B Events Survey And Gain...
B2B event teams are navigating a difficult environment—marked by flat or declining budgets, high inflation, resource constraints, and intensifying competition.
What AI Can Teach Us About Designing Better KPIs
Gary Waters/Ikon Images In 2016, Wells Fargo found itself embroiled in scandal when headlines revealed that its employees, under pressure to meet aggressive.
Why Business Capabilities Are Your Secret Weapon For IT Cost Optimi...
Most CIOs face mounting cost pressure, driven by the business.
Demystifying Latent Demand
In 1978, there was little-to-no evidence that people longed for a device to let them wander around playing cassette tapes through headphones.
How Marketers Are Spending in 2026
Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction matters.
Great Research Starts With A Plan: Meet The Customer Research Canvas
In the AI era, skipping research fundamentals only leads you to wrong decisions faster, with negative outcomes for both your customers and your business.
The Success of Your Proactive Security Strategy Depends on Your Ans...
Proactive security has always been based on three principles: visibility, prioritization, and remediation.
Google Has Entered The Contact Center Chat
At the recent NRF event, the headline was shopping in answer engines, with Google’s new Gemini Enterprise for Customer Experience and Universal Commerce.
The Rise of Modern Trade Agreements: Tarif-Proof Your Supply Chain
Global trade continues to be exposed to significant pressures and structural change.
Connecting Language and (Artificial) Intelligence: Princeton’s Tom...
In this bonus episode of the Me, Myself, and AI podcast, Princeton University professor and artificial intelligence researcher Tom Griffiths joins host Sam.
Why Loop Marketing matters in 2026, according to our State of Marke...
HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality.
How ABN AMRO Is Building A Business That Flows Around Customer Needs
Jorissa Neutlings, chief digital officer at ABN AMRO, has a vision. And it’s a compelling one.
Conversational Banking: The New Gateway to Digital Banking Experiences
Conversational banking has reached an inflection point.
Who’s Leading In UK Investment Firms’ Total Experience
Investment firms generate value first by winning customers and then by nurturing those relationships through meaningful experiences that foster loyalty and.
The Forrester’s Responsible AI Solutions Landscape is coming!
Forrester’s State Of AI Survey, 2025 reveals a surge in AI deployment across organizations: 78% of AI decision-makers report their organization already has.
Turn Customer Complaints Into Innovation Blueprints
Carolyn Geason-Beissel/MIT SMR Getty Images Most organizations treat customer complaints as a source of frustration to be contained, apologized for, and moved.
Best loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked.
Articles That Will Impact Your Life: Volume II
Ways to spend your weekend instead of watching Prime.
The Healthcare Plan That Still Needs A Plan
Yesterday, the White House unveiled the Great Healthcare Plan, a framework for the administration’s ambitions to reshape aspects of the US healthcare system.
The Forrester Landscape: ERP Solutions, Q1 2026, Is Out!
The ERP Modernization Supercycle Many ERP large scale implementations are creating budget pressures, delivery risks, and political scrutiny across IT and.
Crowdstrike’s Planned Acquisition of Seraphic Highlights Need to Ad...
CrowdStrike’s move to acquire Seraphic spotlights a growing blind spot in cybersecurity: the browser has quietly become one of the riskiest—and least.
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape.
SEO audits: How to conduct one that drives traffic growth [+ checkl...
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility.
Verizon Outage Reignites Reliability Concerns
On January 14th, Verizon experienced a major nationwide cellular service disruption that left subscribers across the country facing significant connectivity.
Digital Sovereignty: Why Tech Execs Must Act Now
As global tensions continue to rise and cloud adoption accelerates, digital sovereignty has become a board-level topic.
One Way To Close Your Security Gap: Stop Running As Admin On Window...
While enterprise security has advanced, many organizations still leave a major vulnerability in place by letting employees run with local admin rights on.
The Agent Economy Is Here — And AWS Just Gave It Rocket Fuel
At re:Invent 2025, AWS rewired the social contract between cloud providers and SaaS partners.
The Truth About Principal Media
Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial.
Hello, GTM Singularity: Turn Ideas Into Action At B2B Summit North...
Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines.
Leaders at All Levels: 7 Strategies to Give Your Team Real Power
If you’re lucky, your team has talent. What they may lack is the freedom to use it fully.
Massachusetts’s Investigation Of Utility Bills Is A Call For Better...
The Massachusetts Department of Public Utilities sets the example, by prioritizing transparency and user experience best practices to improve billing.
Four Takeaways On The State Of Social Suites
Social suites are now a critical part of the martech ecosystem, ranking as one of the top 3 marketing technologies used by organizations.
From APIs To Qubits: My Superposition Of Tech Coverage
And now for something completely different. I normally write about APIs, integration, and architecture.
ServiceNow Buys Armis to Improve its Proactive Security Platform
ServiceNow has announced its intent to acquire proactive security platform vendor Armis in a cash deal valued at $7.75 billion.
GenAI In European B2B Marketing: Why Hesitation Is The Real Risk
European B2B marketers see the promise of generative AI, but strict regulations and technical hurdles often slow progress.
Learn From Outcomes to Promote Growth
Carl Wiens/theispot.
What’s New For Accounts Payable Invoice Automation In 2026?
Accounts payable (AP) invoice automation software continues to evolve rapidly as enterprises modernize finance operations and respond to regulatory.
How To Adapt Your Entire Marketing Funnel With AI
Marketing is moving faster than most teams can keep up with. Users expect answers immediately. They jump across channels before they ever land on your website.
My Tips For Crushing Your Analyst Briefings And Wowing The Analyst
Taking vendor briefings is a large part of an industry analyst’s job.
Why AI Makes Trusted Research More Valuable
As business and technology leaders grapple with unprecedented change and uncertainty, trust, clarity, and steadfast partnership matter more than ever.
The CEO’s Playbook for Difficult Board Directors
Carolyn Geason-Beissel/MIT SMR Getty Images Ideally, board meetings feature thoughtful and challenging engagement between the board and CEO as they execute a.
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone.
Creating Video for Instagram: 13 Tips from Brands You Love [+ Examp...
Creating video for Instagram is one of my favorite marketing tasks.
How simple semantics increased our AI citations by 642% [New results]
Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite.
AI And Automation Will Take 6% Of US Jobs By 2030
Dont Confuse Financially-Driven Layoffs With AI Layoffs There’s a common impression – among leaders, in the media, and among employees – that AI is already.
EA Tools Vendors: You’re Sitting on the AI Design-Time Platfo...
The AI agent infrastructure market is exploding. LangChain just raised $125M. Every hyperscaler has an agent framework.
NRF Big Show Innovators Showcase 2026: Retail Tech To Watch
Read this blog for a look into NRF’s 2026 Innovators Showcase to better understand what’s next in retail technology transformation.
Navigate 2026 With A Measurement-Centered Marketing Culture
Welcome to 2026! As we predicted back in October, we are expecting this year to be a very volatile one in marketing and media (already, see the Netflix/WBD.
Customer Journey Management In 2026: From Maps To Measurable Impact
CX leaders are facing a familiar challenge: despite years of journey mapping, results are still inconsistent, slow to scale, and hard to tie to business.
How to Navigate Rapid Growth
Carolyn Geason-Beissel/MIT SMR Getty Images In 2019, two Dutch entrepreneurs founded an environmental, social, and governance (ESG) consulting firm with six.
Multi-channel content distribution: How to scale content reach in t...
I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change.
Thriving Amid Disruption: Key Banking Insights To Kick-Start 2026
Discover key banking trends from 2025 and predictions for 2026. Stay ahead with insights on digital banking, customer experience, and AI.
Un-average: Killing The Average Traits They Programmed Into You
Average people. Average problems. Average life. Why would you be one of them?
The Disconnect: Rising Salaries vs. Employee Satisfaction
Despite a surge in tech salaries, employee satisfaction and engagement are plummeting. Explore the disconnect and what companies can do to bridge the gap.
The Hidden Culture Risks Of Rapid Growth And How Leaders Can Counte...
Rapid growth – of a team, department, or company – is often coupled with an underestimation of the cultural implications.
Vendasta Shows Why Platforms Become Operating Systems for AI Agents
We are seeing a great pivot underway as technology companies paddle out to catch the next big AI wave.
OneStream Goes Private: Three Strategic Imperatives For Tech Leaders
Hg Capitals agreement to acquire OneStream for $6.4 billion marks a pivotal moment in the Enterprise Performance Management (EPM) landscape.
OpenAI and b.well Promise Greater Patient Empowerment (With Some Ca...
OpenAI’s recent partnership with b.well marks a pivotal moment in healthcare technology.
The Autonomous Testing Platform Wave Q4, 2025 is out!
Autonomous Testing Platforms: The Next Frontier In Software Quality The software development world is moving at breakneck speed, fueled by generative AI and.
Is AI In Sales A Sustainable Competitive Advantage, Or Just Table S...
The uncomfortable truth is that AI in sales can quickly become table stakes, unless it fundamentally transforms how your organization learns and decides.
Manufacturing And Automotive Giants Continue Their Shift From Greas...
Big names in smart manufacturing, like Bosch and Siemens, use the Consumer Electronics Show (CES) to showcase partnerships and growing AI powers.
European B2B Marketing In 2025: Why Alignment Is Your Growth Engine
European B2B marketers enter 2026 with both optimism and urgency.
6 Essentials For Managing Platforms And Portfolios
Learn the key steps to managing platforms and portfolios and see how Forrester’s Portfolio Model helps vendors grow using integrated solutions.
Build Better Pay-for-Performance (PFP) Compensation Plans
Carolyn Geason-Beissel/MIT SMR Getty Images An increasing number of companies are tying employees’ compensation to their performance, and for good reason.
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity.
Enterprise Architecture Tools Become A $1 Billion Strategic Battleg...
Enterprise architecture (EA) is having a moment.
Consumers Care About The Green Behaviors Of Companies They Buy From
Economic headwinds, environmental science backlash, and increased political polarization — including around climate change — are slowing the dynamics of the.
What Consumers Really Think About The Warner Bros. Discovery Biddin...
Déjà vu. Warner Bros.
The Enterprise Architecture Management Suite Landscape, Q4 2025 Is...
Enterprise architecture leaders face unprecedented pressure to cut through complexity.
Your People Are Not All Right
Alice Mollon “People are not OK,” professor and author Brené Brown told an audience in October. She’s right.
8 best answer engine optimization (AEO) tools for growing businesse...
Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change.
Social-First Ranking Strategies
The way people discover brands has changed faster than most teams realize. Visibility does not start on your website anymore.
Answer engine optimization trends in 2026: How AEO is transforming...
Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search.
Five Trends in AI and Data Science for 2026
Carolyn Geason-Beissel/MIT SMR Getty Images Organizations tend to change much more slowly than AI technology does these days.
December 2025 Digital Marketing Roundup: What Changed and What You...
December made one thing clear: AI is no longer a feature layered on top of marketing.
Announcing The Forrester Wave Static Application Security Testing S...
As development cycles accelerate and AI-generated code becomes more widespread, security leaders are facing a critical challenge – how can you keep up.
VMware Migration Checklist: A Practical Way To Plan & Track
De-Risk Your VMware Exit VMware migrations are no longer a theoretical exercise.
Stop Making Hollow Apologies at Work
Harry Haysom/Ikon Images Chad repeatedly undermined Sue by sharing private information behind her back to her subordinates.
The best AI visibility tools that actually improve lead quality
Search has changed faster than most teams have adapted.
Forget Follower Count: What Actually Drives Sales, According to a T...
If you're starting off the year with a bunch of execs demanding explosive growth in 2026, you'll like this creator's refreshing take: \"Your brand doesn't need.
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent.
Forrester’s Global 2025 Net Promoter Score℠ Rankings
About 31% of adult Americans plan on setting a New’s Years resolution, according to a recent YouGov poll.
2025
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity.
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases.
Calm: The Underrated Capability Every Leader Needs Now
Chris Gash As companies push for greater productivity, an uncomfortable truth is emerging: Many employees no longer have the capacity to keep up.
The Top Five MIT SMR Videos of 2025
Our most-watched video of the year took on a tough topic: the hype surrounding artificial intelligence.
What we learned building SalesBot — HubSpot’s AI-powered chatbot se...
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans.
Substack's Growth: The New Rules of Engagement
Explore how Substack's latest subscriber growth highlights the importance of community engagement over content quality.
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign.
AEO Changes What Content Must Do: Help Buyers Decide
Most marketers understand that buyer behavior has changed.
The Future of Social Media Trends in 2026
Social media evolves fast. What’s trending today could be outdated by next month. Brands that don’t adapt risk getting left behind.
Five Practices That Make the CMO–CPO Partnership Work
B2B C‑suite leaders face intense pressure to deliver growth amid economic uncertainty and shifting buyer behaviors, yet many still treat product–marketing.
Three Steps Toward Fairer Talent Management
Carolyn Geason-Beissel/MIT SMR Getty Images Despite decades of effort to improve diversity, most organizations continue to struggle with ensuring fairness in.
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.
Localized SEO for LLMs: How Best Practices Have Evolved
Large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find local businesses.
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across.
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article.
IFS’s Industrial X Unleashed 2025: Opportunities And Risks In Indus...
IFS’s Industrial X Unleashed 2025 event promised a future where industrial AI and robotics redefine operations.
From Crisis to Coopetition: What Leaders Can Learn From Anesthesiol...
Matt Harrison Clough In 1982, millions of Americans tuned in to the ABC news program 20/20 to watch an exposé that shook the medical world to its core.
How to Do B2B Keyword Research Using Ubersuggest
When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play.
40 Books. 12 Months. No Bestsellers.
Diving into the overlooked gems of literature that challenge the bestseller narrative.
What Is LLMs.txt? & Do You Need One?
Most site owners don’t realize how much of their content large language models (LLMs) already gather.
AI Search for E-commerce: Optimize Product Feeds for Visibility
AI is reshaping how people shop online. Search isn’t just about keywords anymore.
Seven Roles, One Goal: How To Organize For Answer Engine Optimization
Answer engine optimization (AEO) demands broader, more intensive collaboration than SEO, which runs on ad hoc coordination between content marketers, web.
Why B2B CMOs Must Prioritize Product Leader Alignment
In our recent research report, my colleague Lisa Singer and I show why CMOs who prioritize alignment with product leaders more effectively drive growth.
The Tale Of Turmoil Ends: US TikTok Set To Divest In 2026
Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok.
Building systems of trust in the age of AI while staying human at h...
When I joined HubSpot, I stepped into a rare position.
Three Must Haves When Buying Digital Analytics Solutions in 2026
Digital analytics solutions have evolved far beyond simple web tracking.
Podcasts Go From Niche Audio Format To Media Powerhouse
Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond that.
Micro Influencer Marketing: How Small Creators Drive Results
Influencer marketing works because people trust people more than they trust brands.
Tanium Converge 2025: Strategy Shifts Beyond Endpoint Management To...
At Converge 2025 in Orlando, FL, Tanium Dan Streetman, CEO, kicked off the event by highlighting Tanium’s strategy shift extending beyond managing and securing.
Prédictions 2026
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient.
AI Coding Tools: The Productivity Trap Most Companies Miss
Have your engineering teams embraced generative AI for coding projects? If not, they likely will soon.
Consistent brand voice: How to be unmistakable no matter what the c...
One of the most satisfying things you can achieve as a business or personality is instant brand recognition.
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026.
What Is an Influencer? A Guide to Influencer Marketing
People trust the creators they follow every day. That’s why influencer marketing has become such a big part of how brands grow. The numbers back it up.
AI Agents Become Economic Actors: Salesforce Rewrites the Rules of...
Salesforce’s shift to flat‑rate, unlimited‑usage pricing for AI agents materially changes competitive dynamics.
Architecting Agility: De-Coupled Banking Systems Will Be the Key to...
I spent this past year advising our clients at major banking and financial institutions globally about their banking architecture, their priorities, and their.
Semantic Shelf: The Dynamics Of Commerce Across Answer Engines
This Black Friday and Cyber Monday, answer engines accelerated consumers’ discovery and evaluation of various products, yielding higher quality traffic.
In The AI Era, The Value Of A Research Firm Is Still Largely Human
The critical thinking, empathy, ingenuity, and courage that analysts bring to client relationships is critical — especially now.
How Procter & Gamble Uses AI to Unlock New Insights From Data
Carolyn Geason-Beissel/MIT SMR Getty Images Few organizations can legitimately claim to have been doing analytical research for over a century.
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry.
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content.
B2C Marketing Strategies: A Complete Guide
Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business.
Welcome to Jr. High, GenAI
GenAI has entered its Jr. High years—awkward, unpredictable, and forcing enterprises to confront the hard work of growing up.
Announcing The Forrester Wave™: AI Infrastructure Solutions, Q4 2025
AI infrastructure has crossed an important threshold.
Rewire Organizational Knowledge With GenAI
Carolyn Geason-Beissel/MIT SMR Getty Images Despite the enthusiasm around generative AI, many projects fall short of expectations and fail to deliver business.
The Future of Health Insurance: Reinvention is Mission Critical
The US health insurance model is broken. The US spends more than any peer nation on healthcare.
Healthcare 2025: A Year Of Progress, A Future Of Possibilities
Weve had a memorable year for healthcare and Forresters healthcare industry research.
Hungry for Learning: Wendy’s Will Croushorn
On today’s episode of the Me, Myself, and AI podcast, Wendy’s product manager Will Croushorn joins host Sam Ransbotham to share how FreshAi, the fast-food.
From Digital Transformation Fatigue To AI Transformation Urgency: J...
Earlier this week, I attended the Infosys Enterprise AI World Tour in Tokyo, listening to CIOs and technology leaders wrestle with a question that has haunted.
The 3 Phase New Year Goal Setting Blueprint
3 weeks. Your goals. The proven blueprint.
The 21-Day Goal Cycle: Reinventing Success Metrics
Why your annual goals are failing and how to fix them with a 21-day cycle.
Unwrap The Gift Of Business Intelligence At The Edge With Observabi...
Technology stakeholders must recognize that observability insight must extend beyond monitoring IT systems to proactively detect, diagnose, and resolve issues.
CX Is MIA In This Year’s PMA
The U.S. President’s Management Agenda (PMA) is an administration’s opportunity to lay out its vision for the government.
Partner Ecosystem Excellence Requires A Strong Foundation
B2B organizations are increasingly turning to diverse partner networks to deliver value, drive innovation, and expand market reach.
Trust: The Hard Currency Of B2B Partner Ecosystem Success
With the continued rise in the importance of partner ecosystems, many B2B organizations increasingly rely on partners for a significant portion of revenue.
AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns.
Website homepage design: My favorite 32 examples to inspire you
Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and.
Agentic AI In ITSM: Can BMC Helix Deliver On Its Bold Promise?
Discover the truth behind BMC’s bold agentic AI strategy for IT service management.
Beat Burnout: 10 Essential MIT SMR Reads
Many employees feel stretched thin right now — facing excessive workloads, unclear expectations, and a lack of meaningful connection at work.
"AI is bad at being cool"
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of.
The Marketer’s Guide to Reddit
Reddit is an online forum that’s part search engine, part social network.
How to humanize AI content to rank, engage, and get shared
My first taste of AI was “SmarterChild” in the early 2000s.
FAQ Schema: A Beginner’s Guide
New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO.
B2B Marketing Strategies: A Complete Guide
B2B marketing often gets treated like a second-class citizen compared to B2C.
New Forrester Report: The State Of Streaming Services, US 2025
Forrester just published The State Of Streaming Services, US 2025—a data-rich report packed with insights and trends on eight major US streaming services.
GenAI Is Pushing Digital Transformation Into A No-Blueprint Phase
The era of blueprint-driven digital transformation is over.
How to launch a successful email marketing campaign: Tips + data fr...
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every.
Top Tracking Issues We Help Our Clients With
You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using to inform those investments? For many.
Psychological Safety Enables Opportunity Ecosystems Amid AI Transfo...
Curiosity is the basis for learning and innovation. However, when employees don’t feel safe, they hesitate to ask questions – and curiosity stalls.
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before.
The ROI Of Finance Automation, Quantified
Finance and accounting teams are already cashing in on automation — with faster closes, fewer errors, and more time for analysis.
Preview: The State Of Streaming Services, US 2025
This coming Friday (December 12) Forrester publishes its latest report: The State Of Streaming Services, US 2025.
AWS re:Invent: Operationalizing AI Over Headline Hype
The premier cloud event of the year, AWS re:Invent, was a week-long cloud customer confab.
MITRE ATT&CK Evaluations Return: More Coverage, More Nuance
MITRE released a new round of MITRE ATTCK enterprise evaluations today.
Want to Win in Complex Buying Networks? Start with Analysts
Marketing leaders face a critical reality: industry analysts hold significant influence over buying decisions.
2025's Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one.
Clarifying The Digital Workplace, DEX, And The Rise of DEXOps
For years, organizations have poured money into collaboration tools, intranets, devices, workflow platforms, and automation — all under the banner of.
Top 10 Ways To Avoid Earning Coal In Your Stocking (For Commerce Se...
Make sure you’re adding convenience and joy to your customers’ lives — not more holiday shopping stress.
How Leaders Stay True to Themselves and Their Stakeholders
When we talk about the importance of authentic leadership, we often focus on how a leader is perceived and builds trust.
Our Guide to the Winter 2026 Issue
How to Make Scenario Planning Stick Paul J.H. Schoemaker and Shardul S.
Broadening Future Perspectives at the Bank of England
Brian Stauffer Read More on Scenario Planning How to Make Scenario Planning Stick by Paul J.H. Schoemaker and Shardul S.
A Faster Way to Build Future Scenarios
Brian Stauffer Read More on Scenario Planning Broadening Future Perspectives at the Bank of England by Jacqueline Koay, John Lewis, Julia Giese, and Melissa.
Assess What Is Certain in a Sea of Unknowns
Brian Stauffer Read More on Scenario Planning Broadening Future Perspectives at the Bank of England by Jacqueline Koay, John Lewis, Julia Giese, and Melissa.
How to Make Scenario Planning Stick
Brian Stauffer Read More on Scenario Planning Broadening Future Perspectives at the Bank of England by Jacqueline Koay, John Lewis, Julia Giese, and Melissa.
Key Takeaways From The Forrester Wave™: Loyalty Platforms, Q4 2025
The latest edition of our Loyalty Platform vendor evaluation, The Forrester Wave™: Loyalty Platforms, Q4 2025, reveals how the loyalty platform market.
Six Months In: What 2025 Taught Me And Why I’m Fired Up For 2026
2025 has been a year of learning, listening, and building momentum.
Netflix + Warner Bros. Benefits Consumers
With Paramount’s hostile takeover bid for Warner Bros. Discovery (WBD) now joining Netflix’s previously announced definitive agreement to acquire Warner Bros.
The REAL Personal Lessons Learned In 2025
122: Reflecting back on the year behind us.
Paramount’s Hostile Bid Turns Streaming Into A Political Drama
It’s ironic that on the day when the 2026 Golden Globes nominations get announced (with a lion’s share tied to streaming), a real-world drama among streaming.
November 2025 Digital Marketing Roundup: What Changed and What You...
November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control.
Leading an Industrial Giant Through Volatility
Photo courtesy of Orbia Sameer Bharadwaj is CEO and chairman of Orbia, a global sustainable solutions company.
The Greenhushing Trap
golubovy/Getty Images Should companies still talk about their sustainability efforts — and, if so, how much? According to a July 2025 report, 39% of U.S.
Three Things to Know About Implementing Workplace AI Tools
Pla2na/Getty Images AI tools are proliferating as organizations continue to invest in their deployment, but how effective are they at increasing employee.
AI-Savvy Boards Drive Superior Performance
Igor Kutyaev/Getty Images Back in 2019, we found that only 24% of large U.S.
Emerging Tech Innovation Days Don’t Work – Host A Partn...
Technology executives face a dilemma. You need to get vendors ideas on how technology can improve business so host technology innovation days.
The Only Path To Autonomous Operations Is Built On Trust
Businesses are under pressure to modernize their operations. From cloud-native architectures to AI-driven automation, the future of IT is autonomous.
Science, Innovation, and Economic Growth: OpenAI’s Ronnie Chatterji
In this episode of Me, Myself, and AI, OpenAI’s chief economist Ronnie Chatterji describes how artificial intelligence is reshaping both the economy and.
Circus dreams and serious struggles: Lessons on leadership from a l...
Lights dim. Sounds hush. The aerialist spins into the air.
What Is ChatGPT Shopping?
You can now purchase products directly within ChatGPT.
Your Secret Weapon for Your Win/Loss Program: Three Ways to Get Buy...
Most B2B organizations track win rates, but few understand why they win or lose deals.
AEO vs GEO vs LLMO: Are They All SEO?
These days, your audience is every bit as likely to find answers through AI Overviews, generative summaries, and language models powering ChatGPT, Gemini, and.
Netflix To Acquire Warner Bros.: Questions Abound
This morning, following an expedited (and closely watched) bidding process, Netflix announced it has entered into a definitive agreement with Warner Bros.
Creator Strategy Is A Core Strategy This Season
Gen Z Breaks From Millennials On Holiday Social Shopping Gen Z has long led in browsing, discovery, and shopping on social media and our recent pulse check.
How The Doux uses AI to engage community
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith.
Introducing the new Customer Feedback Management And Analytics Solu...
If you’ve talked to Forrester about Customer Feedback Management Solutions in the past year or so, it’s likely you got a 2 for 1 deal.
Forrester’s Evaluative Research: A Matter Of Trust
We’ve been publishing evaluative research at Forrester for over two decades, with a methodology designed to uncover and showcase meaningful differences among.
GEO vs AEO: What’s the Difference?
If youve been paying attention to SEO, youve seen these acronyms everywhere: AEO and GEO. They sound interchangeable. Theyre not.
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
Future of newsletters: 6 trends changing the newsletter industry in...
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
Sales Onboarding Vs. Orientation: Set New Reps Up for Success
Sales onboarding works best when HR and revenue enablement remain distinct.
The Top 10 MIT SMR Articles of 2025
Carolyn Geason-Beissel/MIT SMR Getty Images “You may feel that this is a time of radical uncertainty, when past patterns no longer reliably predict the future.
Announcing: Evaluation Of The ‘Agent Control Plane’ Market
The choice of Agentic AI technology for enterprise leaders is best understood as an ecosystem of tech vendors that align with three functional planes: the need.
Audience Segmentation in Marketing: Definition, Types & Best P...
If your marketing still treats everyone the same, you’re falling behind.
Bolster Your B2C Marketing Operations Function With This Step-By-St...
As consumer marketing grows more complex in the age of AI, B2C marketing operations must evolve to provide structure, efficiency, and governance.
KubeCon NA 2025 Retrospective: Closed- And Open-Source Battle For T...
The 10th anniversary of KubeCon + CloudNativeCon North America in Atlanta was both a celebration of progress in the open-source community and a moment of.
Will The New Federal Government Employee Survey Meet Agency Needs?
FEVS Was Useful.
Black Friday and Cyber Monday: Spending Breaks Records And Exceeds...
Tap into the insights from Forrester's annual review of 116 brands during 2025's record breaking Black Friday and Cyber Monday sales.
How Nesting Changes Platform Strategy
Doval / Ikon Images When one of us, a longtime Spotify user, set up her new Sonos speaker, the Sonos app prompted her to link music services.
Introducing Forrester’s ServiceNow Services Landscape: Partner Sele...
It used to be that you could think of ServiceNow services almost exclusively in the context of ITSM implementations, however the ServiceNow Services market has.
State Of Mind - Artbook
Something different.
Why Running Seasonal Use Acquisition Campaigns Will Boost Your App’...
The holiday season is one of the most lucrative and competitive times of the year for app marketers.
The Real Deal: A Black Friday Inspired RFP Template for Vetting AI...
For those of us of a certain generation, “Black Friday” invokes memories of the Cabbage Patch Kid Riots of 1983.
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “ She gets it! ”.
Tidings Of Comfort And Trust: Holiday Season Security That Bolsters...
For B2B and B2C companies alike, the holiday season is a stress test for both security and customer trust.
GRC Platforms Enter Their Grad School Era
GRC is officially old enough to be in grad school.
Ask Sanyin: Why Is It So Hard to Pull the Plug on a Project?
We’re finding it difficult to wind down projects that no longer serve our priorities.
Make Internal Communications A Strategic Lever For Employee (And Br...
Internal communications is more than pushing information to employees.
Forrester Analyst Takes For Digital Content in 2026
A Year of Practicality Will Increase Adoption and Reduce AI Content Waste It has been three years since generative AI began creating content.
Wielding The Double-Edged Sword Of Software Engineering Insights
People in software development tend to have mixed feelings about metrics.
It’s Time To Rethink Service Desk Success
Traditional service desk KPIs no longer reflect success in an AI-driven world.
Resilience Means Fewer Recoveries, Not Faster Ones
Carolyn Geason-Beissel/MIT SMR Getty Images Resilience has become one of the most overused words in management.
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes.
Updating Our Security Champions Research To Expand And Strengthen S...
A strong security culture is the foundation of an effective security program.
Schema Markup: Improve SEO & Search Rankings
If youre serious about visibility in search, you need to start using schema markup.
India’s DPDP Act: A CIO’s Roadmap To Compliance And Competitive Adv...
November 2025 marks a turning point for India’s digital economy.
UX Optimization Best Practices to Improve User Experience
User Experience (UX) optimization isn’t just a design choice. It’s a conversion strategy. If your site is confusing, slow, or frustrating to use, people bounce.
Paying To Observe It All: Palo Alto Networks Acquisition Of Chronos...
Cybersecurity behemoth Palo Alto Networks (PANW) recently announced the acquisition of observability vendor Chronosphere for $3.35 billion.
A Big Bang Reshapes Agencies Into Algorithms-Of-Record
The slow, reluctant agency evolution just exploded into the agency Big Bang.
What Retailers Must Get Right This Holiday Season
Carolyn Geason-Beissel/MIT SMR Getty Images If you’ve been in a retail store recently, you’ve probably seen long checkout lines, hard-to-find help — and.
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.
Local SEO Citations: What They Are; How to Use Them
Forty-six percent of all Google searches have local intent.
Are You an Authentic Leader or an Authentic Jerk?
Neil Webb/Ikon Images Have you ever been told you have a “strong personality” or that you are very direct? Has anyone ever called you strong-willed or, worse.
Insider Incidents Can Happen To Anyone
Managing insider risk requires steadfast focus, documenting policies, and following defined processes.
Creating More, Not Less, With AI: GeekWire’s Todd Bishop
AI isn’t taking jobs — it’s changing what jobs are.
AI Vendor Threat Research And Cybersecurity’s Cynicism Problem
For years, the security community decried the lack of transparency in public breach disclosure and communication.
Instagram Marketing: Strategy Guide; Proven Tips for 2026
Instagram remains one of the most powerful platforms for growing a brand online.
OpenText Redefines Enterprise Automation And AI
OpenText World 2025 marked a turning point for enterprise automation and AI.
Act On Real-Time Insights With A Consumer Intelligence Platform
As media consumption becomes more fragmented and emerging formats gain traction, marketers face challenges in tracking consumer feedback, opinions, and.
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion.
From Prompts To Presents: The Marketer’s Guide To Answer Engine Opt...
Answer engines like OpenAI’s ChatGPT and Google’s AI Mode will deliver convenience to holiday shoppers.
SEO’s Hype-Fueled Move To The Center Of The Marketing Mix
Since ChatGPT burst onto the scene three years ago, search engine optimization (SEO)’s marketing problem has been solved.
From Metrics To Meaning: The New Rules Of Service-Level Management
There is a shift underway toward experience-driven service-level management (SLM).
Negotiation Skills: How to Beat Anxiety and Boost Results
Neil Webb/Ikon Images Anxiety and low confidence are two of the most common feelings people experience during negotiations — just the thought of negotiating.
No B.S. Vision Boards: Make One That Actually Works
The non B.S. way to build vision board.
The Future Of ESM Is Intelligent
AI is no longer optional in enterprise service management.
YouTube Marketing Strategy: Grow Your Channel
If you’re getting into video marketing, there’s no better channel than YouTube. It’s right behind Google, and the No. 2 social media platform after Facebook.
Microsoft Ignite 2025: Living The Frontier Lifestyle
At Microsoft Ignite 2025, Microsoft outlined a vision for the “frontier” organization: One dramatically transformed through AI and AI agents.
TBM25: Why IT Finance Leaders Must Act Now
I just got back from TBM25 in Miami, where more than 800 practitioners, vendors, and consultants gathered to discuss the future of Technology Business.
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer.
The AI Automation Fallacy
Stop chasing the automation rainbow. The hard truth is that pushing AI to replace people often breaks the very processes you're trying to fix.
Death, Taxes, And Estate Settlement: The Unholy Trinity Of Stress
Banks can make estate settlement less painful: learn what customers want and need.
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.
AI Changes the Intelligent Document Processing (IDP) Market
The only constant in our world is change.
SAFE Acquires Balbix
Cyber Risk Quantification (CRQ) vendor SAFE announced that it acquired Unified Vulnerability Management vendor Balbix.
Time To Rethink Service Desk Success
Traditional service desk KPIs no longer reflect success in an AI-driven world.
How to Thrive In Chaos: Lessons Learned From Security And Risk Forr...
The noise in and outside of cybersecurity is constant with new threats, new tools, new expectations. Thriving isn’t luck; it’s discipline.
How Grocery Retail Innovations Change Customer Behavior
Nick Lowndes/Ikon Images Grocery retailers are racing to reinvent the customer experience.
Stop trying to hire AI. You have not even fired Excel yet!
Every school board and camp director is asking the same question
Scaling GenAI: Get Big Value From Smaller Efforts
Related Reading M. Webster and G. Westerman, Generate Value From GenAI With ‘Small t’ Transformations, MIT Sloan Management Review, Jan. 22, 2025.
The Race To Agentic Payments In US B2C E-Commerce: Where We Are Now
This blog answers five key questions about agentic payments.
Cloudflare’s Outage: Another Wake-Up Call For Cloud Resilience
Cloudflare’s recent global outage pulled the plug on some of the world’s most critical digital services.
Beyond Scheduling: The New Era of Intelligent Workload Automation
Modern businesses need solutions that are agile, responsive, and proactive.
Announcing The Forrester Wave™: Digital Experience Platforms, Q4 2025
You’re already feeling it. Each vendor’s site is a live demonstration of its platform’s capabilities.
Don’t Fear Being ODD—Embrace Observability Driven Development for F...
Discover why Observability-Driven Development (ODD) is the key to faster, safer, and smarter DevOps pipelines.
Effective Allies Don’t Just Offer Support — They Change Systems
Carolyn Geason-Beissel/MIT SMR Getty Images Many people want to do right by their colleagues.
The Forces That Shape AI’s Uneven Progress
Dan Page/theispot.
Make Better AI-Enabled Customer Decisions With Real-Time Interactio...
In an ideal world, brands would focus on ensuring their customers realize value.
Prepare Your Workforce For An Agentic Future With An Agent Experien...
The conversation around AI agents usually starts with the word efficiency.
Minimizing Marketing Blind Spots: The New Era of Attribution
Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away.
Predictions 2026: Cloud Outages, Private AI On Private Clouds, And...
Every year Forrester publishes its predictions series to project what the year ahead will bring.
It’s Beginning To Look A Lot Like Manipulation—Don’t Let Short-Term...
Whether intentional or not, coercive and deceptive design frustrates customers and erodes trust in the brand.
In Times Of Supply Chain Volatility Logistics And Fulfillment Take...
Thanks to concerns about tariffs and geopolitics, Forrester clients express keen interest in the impact of technology on fulfillment.
Anthropic Catches Attackers Using Agents In The Act
The internet is rife with prognostications and security vendor hype about AI-powered attacks.
Call For Entries: Forrester B2B Summit North America 2026 Awards
Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product?.
The Leadership Test No One Wants: Delivering Bad News Well
Sergio Ingravalle/Ikon Images Every leader eventually faces the moment they dread most: standing before their people to deliver bad news.
Key Takeaways From The Singapore FinTech Festival’s 10th Anniversary
Last week at Singapore Fintech Festivals 10th anniversary, I sat down with senior leaders across payments companies, fintechs, and banks.
100 Lessons For Your 20s
Build your foundation.
Proactive Security Platforms Will Cumulate Visibility, Prioritizati...
Last year, we released our inaugural Forrester Wave™ on attack surface management (ASM) solutions.
Predictions 2026: Trust Will Be The Ultimate Currency For B2B Buyers
As buyers become both more empowered and more skeptical, they’re demanding transparency and measurable outcomes.
A New Generation (Of Apps): Meet Ken Parmelee, Principal Analyst Fo...
I have had the challenge and honor of running several very large software businesses, $1 billion and larger.
Random Quality Of Life Improvements That Will Change Your Life
Common. Uncommon. Rare... All Worth Trying.
Becoming Unapologetically YOU
Living in the full alignment with who you are.
The buyer persona gap that’s costing you customers and making your...
Buyer personas are a foundational component of many brands’ marketing strategy.
7 best email marketing tools for automotive businesses in 2025
Email marketing needs in the automotive industry are unique.
9 best email marketing tools for dentists in 2025
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise.
6 best email marketing tools for higher education businesses in 2025
Higher education institutions face unique communication challenges in 2025.
Starting a new business? Here are the AI tools I would use when bui...
Building a business has never been easier, but the landscape is also more competitive.
Why SurveyMonkey's Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday.
Why most go-to-market playbooks fail internationally — and what to...
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T.
AI email subject lines that drive 3x more revenue and actually conv...
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B.
Mentors: Why You Need One, What It Takes, And How to Get Them
Everything you MUST know about mentors.
Enterprise generative AI tools that actually work
Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale.
Can music influence what we buy? To find out, I dove into the psych...
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr.
Best practices for answer engine optimization (AEO) marketing teams...
A few months back, I was having a bit of a professional identity crisis — and it was all thanks to answer engine optimization (AEO) best practices.
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey.
The Art Of Building An Extraordinary Social Life And Surrounding Yo...
Never spend your Friday night alone again...
Machine learning in email marketing: What drives revenue growth (an...
Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher.
Why brands should stop overlooking their most powerful influencers:...
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior.
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.).
It's all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing.
AI email marketing analytics: 5 performance metrics every marketer...
Email marketing analytics have evolved far beyond open rates and click-throughs.
How to migrate marketing automation workflows from legacy CRMs: A g...
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing.
You Have To Be The Creator Of Your Own Kingdom
Your life, your rules, your kingdom...
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can.
Here’s exactly how the HubSpot blog team uses AI
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI).
Why you should build relationships backward (and how)
Today’s master has things kinda backward.
How marketers can boost their executives’ presence on LinkedIn, fro...
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason.
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the.
Marketing career path report: What 100+ marketers told us about gro...
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.
Selling Info - The Good, The Bad, and The Ugly (How To Actually Get...
What it takes to make money selling info products (no BS edition).
From manual to AI-powered orchestration: Winning Fortune 500 IT dea...
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel.
How to onboard non-technical marketers to automation tools with zer...
Using AI to level up your marketing campaigns shouldn’t require a computer science background.
Make Luck Work For You: Take Control And Get Lucky
What you need to get lucky and why it matters.
The Mindset Rewiring Workbook
It might change your life.
The Tool You Ignore Every Day? Your Gut
Time to stop ignoring it.
Build Your Digital Library: Guide To Saving Life Changing Material
How to save valuable information in times of uncertainty.
Your Unfair Advantage In The AI Era
Bet on what others wont.
Want To Save Your Life? Start By Fixing Your Attention Span
Rebuilding your attention span and transforming it into focus.
From Corporate To Six-Figure MRR Supplement Brand - TJ (#2)
Interview #2 - TJ.
10K Subscriber Celebration Post + AMA + Giveaway
Ask your questions...
How They Keep You Comfortable, Quiet… And Mediocre
They don't know what they are doing.
The Most Powerful Moment In Your Life? Realizing You Can’t Lose
Why you have to bet on yourself.
What It Takes To Build Unbreakable Mindset
Achieve what most only dream about.
Pirate, Warrior And Patron Of The Arts - CEOLandshark (#1)
Interview #1 - CEOLandshark.
Why You Really Want to Get Rich ASAP
The sooner you build wealth, the easier life gets.