The Revenue Enablement Platform Market Has Hit an Inflection Point,...
Revenue enablement is entering one of the most consequential transformation periods we’ve seen since the function emerged.
Term
Technology
Stacks, integrations, and infrastructure choices powering the work.
Adaptive marketing: Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data.
AppGen Is Eating Low-Code – What It Means To You
There’s a lot of noise right now about what generative technology can do in enterprise software development for applications and workflows.
Enshittification Comes to ‘Smart’ Products
Brian Stauffer/theispot.
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI.
When A Hosting Provider Becomes A Hostile Provider: The Notepad++ C...
The detailed writeup from cybersecurity vendor Rapid7 about the Notepad++ compromise gives CISOs a clear demonstration of how a single failure in the.
Global Technology Spending Will Grow A Record 7.8% In 2026 To Reach...
Forrester forecasts that global tech spending will reach $5.6 trillion and grow a record 7.8% in 2026.
Email marketing automation tools: How to choose in 2026
Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails.
Discord as an Engagement and Digital PR Platform
Discord has moved far beyond its gaming roots.
Announcing The Forrester Wave: Experience Research Platforms, Q1 2026
We evaluated eight top experience research platforms across 31 criteria for current offering and strategy.