Zoho Day 2026: One Stack, More Stakes
Last week, software provider Zoho hosted its annual ZohoDays analyst event, with several Forrester analysts in attendance.
Term
Technology
Stacks, integrations, and infrastructure choices powering the work.
News of IT Services’ Death Is Greatly Exaggerated
We are seeing a spate of disruptive headlines and predictions around the demise of IT services.
Partner Marketing Automation Platform (PMAP) Investment On The Rise
In Forrester’s most recent Partner Ecosystem Marketing Survey, 75% of partner ecosystem marketing decision-makers reported their overall technology investments.
As REP Vendors Consolidate, Buyers Face Clearer Choices — And New R...
The revenue enablement platform (REP) market just crossed a pivotal threshold.
AI Coding Tools for Knowledge Work: What Executives Need to Know
Patrick George/Ikon Images In conversations with executives, I’ve noticed a common pattern: Many are aware of agentic AI coding assistants like Claude Code but.
Why Salespeople Fear Pitching Radical Innovation
Dean Rohrer/theispot.
Marketing operations tech stack audit: A proven checklist for opera...
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage.
SaaS As We Know It Is Dead. How To Survive The SaaS-pocalypse!
SaaS company valuations in the first week of February 2026 saw a massive selloff.
Takeaways From The Future Of Software Retreat Unconference: Just Be...
I had the pleasure of attending an intimate conference of software gurus, creators, and practitioners, including some of the people that invented.
Why “Context Lake” Matters For Agentic AI
In mid‑January, a new arXiv paper introduced Context Lake as a system class for AI-era decision-making.