Your Customer Advocates Are Not Your Crisis Communications Plan
Tempting as it might be to turn to loyal customers, scrambling customer advocates is not a responsible crisis communications strategy.
Collection
Posts
The Cloud Landscape Shift: Azure's Rise and AWS's Challenge
Microsoft Azure's growth is reshaping the cloud market, challenging AWS's long-standing dominance. Operators must adapt their strategies now.
Mental Health: The New Productivity Metric
Ignoring mental health can cost companies significantly in productivity.
Navigating Trust in the Age of AI: Insights from CX Forum West
Discover key insights and strategies for B2C marketing leaders at Forrester's CX Forum West, focusing on building trust amidst rising consumer skepticism.
What Marketing Leaders Should Not Miss At CX Forum East
At Forrester’s CX Forum East in New York City, B2C marketing leaders will gain new strategies, frameworks, and advice for earning loyalty and trust.
B2B Summit North America: Redefining Networking
Explore how B2B Summit North America is transforming networking from a side benefit into a core event experience, fostering meaningful connections among atte...
The Trap That Skilled Negotiators Miss
A simple reminder can help you avoid anchoring to the first offer and set deals on your own terms.
The Shift in SEO: How AI is Reshaping Search
Explore how AI-generated content is changing the SEO landscape and what your company needs to do to adapt.
Project Glasswing: A Game-Changer in Vulnerability Discovery
Anthropic's Project Glasswing revolutionizes vulnerability discovery through automation, challenging traditional security paradigms and impacting roles acros...
Context Graphs Are A Convergence, Not An Invention
ServiceNow's Context Engine signals a critical shift in enterprise decision-making, but it's not a new concept; it's a culmination of decades of work.