How to launch a successful email marketing campaign: Tips + data fr...
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every.
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Top Tracking Issues We Help Our Clients With
You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using to inform those investments? For many.
Psychological Safety Enables Opportunity Ecosystems Amid AI Transfo...
Curiosity is the basis for learning and innovation. However, when employees don’t feel safe, they hesitate to ask questions – and curiosity stalls.
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before.
The ROI Of Finance Automation, Quantified
Finance and accounting teams are already cashing in on automation — with faster closes, fewer errors, and more time for analysis.
Preview: The State Of Streaming Services, US 2025
This coming Friday (December 12) Forrester publishes its latest report: The State Of Streaming Services, US 2025.
AWS re:Invent: Operationalizing AI Over Headline Hype
The premier cloud event of the year, AWS re:Invent, was a week-long cloud customer confab.
MITRE ATT&CK Evaluations Return: More Coverage, More Nuance
MITRE released a new round of MITRE ATTCK enterprise evaluations today.
Want to Win in Complex Buying Networks? Start with Analysts
Marketing leaders face a critical reality: industry analysts hold significant influence over buying decisions.
2025's Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one.