Semantic Shelf: The Dynamics Of Commerce Across Answer Engines
This Black Friday and Cyber Monday, answer engines accelerated consumers’ discovery and evaluation of various products, yielding higher quality traffic.
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In The AI Era, The Value Of A Research Firm Is Still Largely Human
The critical thinking, empathy, ingenuity, and courage that analysts bring to client relationships is critical — especially now.
How Procter & Gamble Uses AI to Unlock New Insights From Data
Carolyn Geason-Beissel/MIT SMR Getty Images Few organizations can legitimately claim to have been doing analytical research for over a century.
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry.
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content.
B2C Marketing Strategies: A Complete Guide
Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business.
Welcome to Jr. High, GenAI
GenAI has entered its Jr. High years—awkward, unpredictable, and forcing enterprises to confront the hard work of growing up.
Announcing The Forrester Wave™: AI Infrastructure Solutions, Q4 2025
AI infrastructure has crossed an important threshold.
Rewire Organizational Knowledge With GenAI
Carolyn Geason-Beissel/MIT SMR Getty Images Despite the enthusiasm around generative AI, many projects fall short of expectations and fail to deliver business.
The Future of Health Insurance: Reinvention is Mission Critical
The US health insurance model is broken. The US spends more than any peer nation on healthcare.