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Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines.

Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines.

If you’re lucky, your team has talent. What they may lack is the freedom to use it fully.

The Massachusetts Department of Public Utilities sets the example, by prioritizing transparency and user experience best practices to improve billing.

Social suites are now a critical part of the martech ecosystem, ranking as one of the top 3 marketing technologies used by organizations.

And now for something completely different. I normally write about APIs, integration, and architecture.

ServiceNow has announced its intent to acquire proactive security platform vendor Armis in a cash deal valued at $7.75 billion.

European B2B marketers see the promise of generative AI, but strict regulations and technical hurdles often slow progress.

Carl Wiens/theispot.

Accounts payable (AP) invoice automation software continues to evolve rapidly as enterprises modernize finance operations and respond to regulatory.

Marketing is moving faster than most teams can keep up with. Users expect answers immediately. They jump across channels before they ever land on your website.