The State Of Business Buying: Risk-Averse Buyers Demand Proof, Not...
Our latest Buyers’ Journey Survey of nearly 18,000 global business buyers describes a buying climate in which AI is everywhere, scrutiny is the norm, and trust.
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Participate in Forrester’s 2026 State Of B2B Events Survey And Gain...
B2B event teams are navigating a difficult environment—marked by flat or declining budgets, high inflation, resource constraints, and intensifying competition.
What AI Can Teach Us About Designing Better KPIs
Gary Waters/Ikon Images In 2016, Wells Fargo found itself embroiled in scandal when headlines revealed that its employees, under pressure to meet aggressive.
Why Business Capabilities Are Your Secret Weapon For IT Cost Optimi...
Most CIOs face mounting cost pressure, driven by the business.
Demystifying Latent Demand
In 1978, there was little-to-no evidence that people longed for a device to let them wander around playing cassette tapes through headphones.
How Marketers Are Spending in 2026
Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction matters.
Great Research Starts With A Plan: Meet The Customer Research Canvas
In the AI era, skipping research fundamentals only leads you to wrong decisions faster, with negative outcomes for both your customers and your business.
The Success of Your Proactive Security Strategy Depends on Your Ans...
Proactive security has always been based on three principles: visibility, prioritization, and remediation.
Google Has Entered The Contact Center Chat
At the recent NRF event, the headline was shopping in answer engines, with Google’s new Gemini Enterprise for Customer Experience and Universal Commerce.
The Rise of Modern Trade Agreements: Tarif-Proof Your Supply Chain
Global trade continues to be exposed to significant pressures and structural change.