Hands On, Heads Up: Why B2B Leaders Who Embrace Active Learning Get...
The B2B environment is evolving faster than most organizations’ operating models.
Term
Sales
Pipelines, messaging, and enablement moves that convert intent to revenue.
The Revenue Enablement Platform Market Has Hit an Inflection Point,...
Revenue enablement is entering one of the most consequential transformation periods we’ve seen since the function emerged.
“Why Won’t Sales Pay Attention To Me?” — Four Hacks To Reduce Enabl...
One of our most common revenue enablement customer requests equates to the blog title.
E-Commerce Will Drive Half Of Europe-5 Retail Sales Growth By 2030
Across France, Germany, Italy, Spain, and the UK, e-commerce is growing and is set to transform retail to capture 21% of total retail sales by 2030.
Email marketing reporting: Our top best practices and tool recommen...
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy.
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone.
Email marketing automation tools: How to choose in 2026
Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails.
New Research: Untangle Healthcare’s Revenue Cycle Mess
Forrester is preparing to release new research on revenue cycle management (RCM). RCM is no longer just about billing and payments.
Multiply B2B Growth: Why Your Ideal Customer Profile Alone Isn’t En...
Unlock Exponential Reach with Ideal Partner Profiles (IPPs) Struggling with stalled pipelines and unpredictable revenue? Here’s why your ICP isn’t enough and.
US Retail In 2030: E-Commerce Expands, Stores Still Matter
Forrester’s US Retail E-Commerce Forecast, 2025 to 2030 reveals steady growth across total retail, online sales, and store-based spending.