What Is ChatGPT Shopping?
You can now purchase products directly within ChatGPT.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
Your Secret Weapon for Your Win/Loss Program: Three Ways to Get Buy...
Most B2B organizations track win rates, but few understand why they win or lose deals.
Netflix To Acquire Warner Bros.: Questions Abound
This morning, following an expedited (and closely watched) bidding process, Netflix announced it has entered into a definitive agreement with Warner Bros.
Creator Strategy Is A Core Strategy This Season
Gen Z Breaks From Millennials On Holiday Social Shopping Gen Z has long led in browsing, discovery, and shopping on social media and our recent pulse check.
How The Doux uses AI to engage community
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith.
Forrester’s Evaluative Research: A Matter Of Trust
We’ve been publishing evaluative research at Forrester for over two decades, with a methodology designed to uncover and showcase meaningful differences among.
Future of newsletters: 6 trends changing the newsletter industry in...
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
The Top 10 MIT SMR Articles of 2025
Carolyn Geason-Beissel/MIT SMR Getty Images “You may feel that this is a time of radical uncertainty, when past patterns no longer reliably predict the future.
Audience Segmentation in Marketing: Definition, Types & Best P...
If your marketing still treats everyone the same, you’re falling behind.