Prédictions 2026
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
Consistent brand voice: How to be unmistakable no matter what the c...
One of the most satisfying things you can achieve as a business or personality is instant brand recognition.
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026.
What Is an Influencer? A Guide to Influencer Marketing
People trust the creators they follow every day. That’s why influencer marketing has become such a big part of how brands grow. The numbers back it up.
Architecting Agility: De-Coupled Banking Systems Will Be the Key to...
I spent this past year advising our clients at major banking and financial institutions globally about their banking architecture, their priorities, and their.
Semantic Shelf: The Dynamics Of Commerce Across Answer Engines
This Black Friday and Cyber Monday, answer engines accelerated consumers’ discovery and evaluation of various products, yielding higher quality traffic.
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry.
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content.
B2C Marketing Strategies: A Complete Guide
Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business.
Welcome to Jr. High, GenAI
GenAI has entered its Jr. High years—awkward, unpredictable, and forcing enterprises to confront the hard work of growing up.