GenAI In European B2B Marketing: Why Hesitation Is The Real Risk
European B2B marketers see the promise of generative AI, but strict regulations and technical hurdles often slow progress.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
Learn From Outcomes to Promote Growth
Carl Wiens/theispot.
How To Adapt Your Entire Marketing Funnel With AI
Marketing is moving faster than most teams can keep up with. Users expect answers immediately. They jump across channels before they ever land on your website.
My Tips For Crushing Your Analyst Briefings And Wowing The Analyst
Taking vendor briefings is a large part of an industry analyst’s job.
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone.
The CEO’s Playbook for Difficult Board Directors
Carolyn Geason-Beissel/MIT SMR Getty Images Ideally, board meetings feature thoughtful and challenging engagement between the board and CEO as they execute a.
Creating Video for Instagram: 13 Tips from Brands You Love [+ Examp...
Creating video for Instagram is one of my favorite marketing tasks.
How simple semantics increased our AI citations by 642% [New results]
Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite.
NRF Big Show Innovators Showcase 2026: Retail Tech To Watch
Read this blog for a look into NRF’s 2026 Innovators Showcase to better understand what’s next in retail technology transformation.
Navigate 2026 With A Measurement-Centered Marketing Culture
Welcome to 2026! As we predicted back in October, we are expecting this year to be a very volatile one in marketing and media (already, see the Netflix/WBD.