Architecture Communities: The Hidden Engine Of Enterprise Agility
Your architects are making technology decisions in isolation. And you’re paying for it. Retail picks Azure. Manufacturing goes AWS.
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Marketing
Growth, positioning, and campaign execution frameworks.
Younger Buyers Are Reshaping Business Buying In Asia Pacific — Are...
Seventy percent of business buyers in the APAC region are Millennials or Gen Zers, which is shaping the region’s buying dynamics in profound and irreversible.
Multiply B2B Growth: Why Your Ideal Customer Profile Alone Isn’t En...
Unlock Exponential Reach with Ideal Partner Profiles (IPPs) Struggling with stalled pipelines and unpredictable revenue? Here’s why your ICP isn’t enough and.
GenAI and Cloud Push IT Services Toward $2.1 Trillion by 2029
Despite a slowing global economy and geopolitical tensions, IT services spending—including Infrastructure as a Service (IaaS)—is on track to see 4.
US Retail In 2030: E-Commerce Expands, Stores Still Matter
Forrester’s US Retail E-Commerce Forecast, 2025 to 2030 reveals steady growth across total retail, online sales, and store-based spending.
Forrester’s Digital Success Benchmark And How Leaders Should...
Organizations need digital metrics to track the success of their digital strategy.
Can Customers Find Your Brand? Marketing Strategies for AI-Driven S...
Carolyn Geason-Beissel/MIT SMR Getty Images AI platforms have already upended online search in the first few years they’ve been available, and businesses were.
Five Privacy Trends To Consider For Data Privacy Day 2026
Happy Data Privacy Day! In honor of the day, we’re highlighting five key trends that will determine the data privacy agenda for the year ahead.
Championing B2B Marketing Strategy To Help Clients Grow: Meet Mark...
I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy.
Unlock Collaboration at Scale: Workshop Design And Facilitation Is...
Great workshops don’t happen by accident.