A Defining Moment For CPQ: Inside The Conga-PROS Merger
The merger of Conga and PROS brings together two of the most influential and proven players in the configure, price, quote (CPQ) solutions market.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
Enterprise Architecture Has Never Been Stronger
The Architecture Pendulum Is Stopping Every few years, a familiar argument resurfaces: Is enterprise architecture finally fading away? This question isn’t new.
Machines Are Your Content’s New Audience
The New ABCs of Marketing Help Define The Future of Content Content creation is ground zero for the seismic impact of AI innovation. Thats a big shift.
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI.
Introducing Marketing Operations Management Solutions (MOMS), The A...
The ‘90s are back! Like crop tops, oversized blazers, baggy jeans, Lauryn Hill, and partying like it’s 1999, we’re reviving marketing operations technology.
Public Trust In Government Institutions Is Being Tested — Here’s Wh...
Public trust in government institutions is under pressure as global events heighten concerns around economic stability, security, and social issues.
Level Up Your CX Workshops With Gaming Goodness
Back-to-back slide decks. Cameras off. A handful of questions at the end. For many CX leaders, that’s what a “strategy day” still looks like.
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years.
Voice search optimization: How to get your business heard about
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie.
Is SEO Dead in 2026?
Is traditional SEO is dead? Not exactly. But definitely evolving. Google still controlled a whopping89%of all U.S. web traffic in 2025.