Enterprise Architecture, Policy, And The Enduring Question Of Line...
From time to time, Forrester publishes what we call accelerate content: material intended not to explain why something matters, but to help organizations.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
From Pandemic Peak To Practical Reality: The New Virtual Event Land...
Virtual events aren’t disappearing – but they are transforming.
The US Government Tech Market Enters A New Phase Of Change
Though US government tech spending will grow modestly this year, the context is one of profound technological realignment.
Marketing operations tech stack audit: A proven checklist for opera...
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage.
Enterprise Architects Stepped Out of the Ivory Tower
For years, many EA teams operated in isolation, building elaborate frameworks that few understood and fewer used. Then something shifted.
Fortune 500 CEOs Move AI to the Center of the Growth Agenda
After three years of generative AI investment, the CEOs of public companies have begun disclosing the investments and impact of AI on their companies.
The Step-by-Step Guide to Designing Local Landing Pages That Convert
While the growth of artificial intelligence (AI) and global conveniences like Amazon has been a great thing for society, there’s still an undercurrent of.
Revisiting Our 2025 Cloud Predictions: Hits, Misses, And Lessons
Predictions are a tough sport to play.
US Insurance Tech Spending 2026: From Modernization To Intelligence
Forrester projects that industry technology spending will increase by $173 billion in 2026 — up 7.8% relative to last year.
US Tech Forecast For Healthcare: Demand For Personalized, Connected...
With rising levels of investment comes a clear mandate for healthcare leaders: Ensure that every dollar improves outcomes, resilience, or the patient (and.