When Brands Wear an Insult as a Badge of Honor
Fernando Dias Silva/Getty Images How should brands react when faced with negativity from reviewers? Recent research published in the Journal of Consumer.
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Marketing
Growth, positioning, and campaign execution frameworks.
Socially Central Leaders Drive Deeper Team Alignment
Gerasimov174/Getty Images We often assume that leadership influence flows from visibility and authority.
Three Things to Know About Learning by Hiring
georgeclerk/Getty Images Leaders who recognize that outsiders can be major drivers of innovation often seek to bring new knowledge into their organizations by.
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT? ” is the mind-boggling question every marketer is asking right now.
AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026.
Forrester’s First-Ever Humanoid Robot Report Is Here
Humanoid robots have captured the imagination of technologists for decades, but 2026 marks a turning point.
The WBD Deal: Politics Are On Paramount’s Side
The latest plot twist in the Warner Bros. Discovery drama? Netflix is out. Paramount is in.
How to scale a marketing team from 5 to 25 people (and beyond)
In times of growth, scaling a marketing team is often the last thing on a company's mind—but that, my friends, is a huge mistake.
The Personality System That Actually Connects The Dots (+ Prompts T...
High ROI that you have never done before.
Which Technology Service Providers Are Strategic to The Enterprise?
For the first time, we reveal what 2,078 enterprise services decision-makers have to say about their strategic partners. But first, some groundwork.