
The AI Automation Fallacy
Stop chasing the automation rainbow. The hard truth is that pushing AI to replace people often breaks the very processes you're trying to fix.
Applied AI tools, copilots, and automation strategies for growth teams.

Stop chasing the automation rainbow. The hard truth is that pushing AI to replace people often breaks the very processes you're trying to fix.

The only constant in our world is change.

Traditional service desk KPIs no longer reflect success in an AI-driven world.

Dan Page/theispot.

In an ideal world, brands would focus on ensuring their customers realize value.

The conversation around AI agents usually starts with the word efficiency.

Every year Forrester publishes its predictions series to project what the year ahead will bring.

The internet is rife with prognostications and security vendor hype about AI-powered attacks.

Building a business has never been easier, but the landscape is also more competitive.

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday.