Claude Code Security Causes A SaaS-Pocalypse In Cybersecurity
We have seen this pattern before, even if the specifics look different.
Term
AI
Applied AI tools, copilots, and automation strategies for growth teams.
Three Realities About B2B Buying Networks
Three Realities About B2B Buying Networks B2B buying is more chaotic than its ever been — and buyers feel it.
AI Pricing Is Product Strategy: Five Questions Every Product Manage...
AI pricing isn’t something you bolt on after the product is built. It is product strategy — shaping adoption, ROI, and long-term monetization.
Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel.
What’s Salesforce’s Acquisition of Momentum Means
Salesforce’s planned acquisition of Momentum (a revenue orchestration startup) is less about “another sales AI feature” and more about owning the highest-value.
How to Leverage Google Natural Language to Boost Your ASO Efforts
Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms.
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new.
As Agentic Commerce Emerges, Services Providers Are Rewriting Comme...
The Forrester Wave™: Commerce Services, Q1 2026 reveals how commerce services providers are rewriting long standing commerce strategy playbooks and prompting.
Build The Experience AI Can’t: Announcing Forrester’s 2026 CX Events
As every brand races to deploy the same AI tools, the differentiating factors will be the people using those tools and the experiences they create.
Will AI Eat Your RevTech Stack?
The last two weeks have been a doozy for the software industry as the historic selloff of SaaS shares in early February reignited an ongoing concern in Revenue.